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Infographic: Asia Search Engine Market Shares 2012/2013

It was about time to create no. 3 of our Asian search engine market share series (no.1, no.2) . Most of the data is from late Q4 2012 and as such also valid for the beginning of 2013. We analyzed various sources and came up with a nice infographic (see below) which covers China, Taiwan,

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Asian Search Engine Market Shares (2009/2010)

Update: Check the latest numbers of our infographic about Asia search engine market shares 2012 / 2013 Here is an update on search engine market shares in Asia. Most numbers are based on 2009 figures. Didn’t find anything about 2010 yet. If someone got input for 2010 or other sources as well, post a comment

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Search Engine Keyword Marketing in TV Spots and Outdoor Ads

I just wrote a post about how brand marketers can adopt search engine marketing. Now here comes a great example of cross-channel advertising. In Taiwan, there is an interesting development to observe: more and more TV spots show a search engine slot filled with keywords in the closing screen of the spot. In most cases

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Search engine markets shares in Asia

Latest update: Our trilogy on search engine research is now complete. Take a look what we found out about search engine market shares in Asia for 2012 and 2013 Update: Here is my latest post about Asian search engine market shares (2009/2010) Recent global market shares of search engines (I/2008, netapplications.com): Broken down into Asian

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Monetize your Chinese Website with these contextual partner programs

You got a website in Chinese language and want to monetize it? Here are some content ads provider and contextual partner programs in China which can be used to monetize a Chinese website: Google Adsense China: Type: partner program for text, banner or video ads. Simplified and traditional Chinese available, works the same as in

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PPC / SEM China: Search engine marketing and China keyword advertising, PPC China

Published on December 17, 2007 by in

A keyword advertising (also called SEM, search engine marketing, PPC, pay-per-click or paid search) campaign is the quick way to get on page one in the Chinese search engines. All major search engines in China offer the advertising channel PPC / SEM – although there are some differences between Baidu, Google and Yahoo. The idea

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China SEO: Chinese Search Engine Optimization, China SEO Consulting

Published on December 17, 2007 by in

Search Engine Optimization or China SEO is a service we offer to improve the ranking of your website in the search engine result pages (SERPs) of Chinese search engines. Established for long in Western markets to attract customers, Chinese search engine optimization becomes more and more important. SEO in China is different due to language

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Yahoo’s banner attack on Baidu

Not long ago, Yahoo China released a new search advertising banner implying that baidu’s search results are not very accurate and just one-sided. Yahoo on the contrary claims to have a 360 degree full-search with very precise and comprehensive search results. On the banner the fat man with the telescope is supposed to be baidu

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Chinese search engines: Comparing Baidu and Google

As in many other countries as well there are a lot of search engines in China but only a few have a relevant market share. These are especially Google and Baidu, and Yahoo to a minor part. Unlike to most other countries in the world, Google is not the market leader in China, in fact

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