Website Design

The basis to enter the Chinese market via the Internet is a good and performing website. Website design for Chinese markets and in Chinese language needs to pay attention to some cultural aspects to create a successful and appealing website.
Unfortunately, adapting a website to local and cultural habits -also called website localization- is rather an [...]

Internet Marketing Knowledge Base

Internet marketing has become a very important part of the marketing mix. Also in China, advertisers already spend up to 30% of their marketing budget for online advertising. I collected some detailed information about different web marketing topics which I think are really useful for beginners and for … as well. I regularly add new [...]

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