Home Posts tagged "user behavior"
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Social Media, SEO and PR in Asia (China, Japan, South Korea) – How it’s combined.

Published on May 14, 2010 by in online marketing

Social Media Marketing has become an essential part of the online marketing mix. Especially in Asia, but increasingly in other parts of the world as well. Social media is a well-discussed term but it goes far beyond Facebook or blogs only, it is a term for the integration of different channels and user-generated content into

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Survey: China’s silver surfers revealed

Senior citizens in China’s biggest cities are far more wired-up than previously thought, spending more on telecoms than they do on medical expenses, according to a new survey from Ogilvy. Among the findings of the report, which looked into the habits of over-60s in Shanghai and Beijing, showed that telecommunications ranks fourth after food, daily

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Online youth in China

Published on May 21, 2008 by in online marketing

According to new figures from the China Internet Network Information Center, there are 107m internet users in China aged below 25, roughly half of the online population. These users are ahead of the curve when it comes to social media and new technology take-up. About 33% of young web users said they had updated their

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Urban Development in China

Ok, doesn’t seem to be a online marketing related topic at the first glimpse. But when it comes to the development of the Internet usage in China the development of cities is definitely a crucial part of Internet penetration in China. Actually, many reports about Internet demographics in China just focus on the Tier1 cities

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Online habits: China vs US

Here comes a follow-up to one of my previous posts about Chinese online behavior. JWT conducted a study called ‘Young digital mavens’ among young Internet users aged 16 to 25. The results are summarized here, a more extensive post can be found here. Once again the results are just amazing how heavily the Chinese users

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Chinese rely heavier on user-generated content than Americans

marketingcharts.com reports that Chinese consumers have dramatically surpassed Americans in adopting Web 2.0 behavior, relying heavily on social media for guidance in purchase decisions, according to data from Netpop. The Chinese-consumer behavior data have broad implications for American companies intent on selling consumer goods in China, Netpop said. Among the key findings of the report,

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Usability of Chinese websites

Mediaman China conducted a usability test for Chinese websites with a focus on financial and bank websites. The test took place in a usability test lab in Shanghai. The websites of three Chinese banks were tested (Industrial and Commercial bank of China, Bank of China, Hua Xia Bank) and two websites from German financial institutions

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