Online youth in China

According to new figures from the China Internet Network Information Center, there are 107m internet users in China aged below 25, roughly half of the online population. These users are ahead of the curve when it comes to social media and new technology take-up. About 33% of young web users said […]

Urban Development in China

Ok, doesn’t seem to be a online marketing related topic at the first glimpse. But when it comes to the development of the Internet usage in China the development of cities is definitely a crucial part of Internet penetration in China. Actually, many reports about Internet demographics in China just focus on the Tier1 cities […]

Online habits: China vs US

Here comes a follow-up to one of my previous posts about Chinese online behavior. JWT conducted a study called ‘Young digital mavens’ among young Internet users aged 16 to 25. The results are summarized here, a more extensive post can be found here.
Once again the results are just amazing how heavily the Chinese users are […]

Chinese rely heavier on user-generated content than Americans

marketingcharts.com reports that Chinese consumers have dramatically surpassed Americans in adopting Web 2.0 behavior, relying heavily on social media for guidance in purchase decisions, according to data from Netpop.
The Chinese-consumer behavior data have broad implications for American companies intent on selling consumer goods in China, Netpop said.
Among the key findings of the report, “Netpop | […]

Usability of Chinese websites

Mediaman China conducted a usability test for Chinese websites with a focus on financial and bank websites. The test took place in a usability test lab in Shanghai. The websites of three Chinese banks were tested (Industrial and Commercial bank of China, Bank of China, Hua Xia Bank) and two websites from German financial institutions […]