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Website Design & Usability of Top 5 Chinese B2C E-Commerce Sites

Today, I’d like to take a look at the webdesign and usability of  the leading E-Commerce sites in China and compare them to each other. Getting the look and feel and usability of a website right is a key to successful online marketing in China. Our focus within this post lies on B2C E-Commerce websites

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Usability of Chinese websites

Mediaman China conducted a usability test for Chinese websites with a focus on financial and bank websites. The test took place in a usability test lab in Shanghai. The websites of three Chinese banks were tested (Industrial and Commercial bank of China, Bank of China, Hua Xia Bank) and two websites from German financial institutions

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3digitalminds: China SEO agency and Internet marketing agency for online marketing and SEO consulting in China

Published on August 17, 2007 by in

Online Marketing in China is definitely different to that in Western countries. Chinese online users have different habits and experiences in how to use the Internet. To run a successful online business in China requires a online marketing agency as a partner that is used to the desires of Chinese online users and has profound

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