Social Media, SEO and PR in Asia (China, Japan, South Korea) – How it’s combined.

Social Media Marketing has become an essential part of the online marketing mix. Especially in Asia, but increasingly in other parts of the world as well. Social media is a well-discussed term but it goes far beyond Facebook or blogs only, it is a term for the integration of different channels and user-generated content into [...]

China blocks social media ahead of Tiananmen anniversary

Two days before the 20th anniversary of the Tiananmen Square protests [which is on the 4th of June], mainland netizens have been blocked from using social networking sites including Twitter, Flickr, Hotmail and Microsoft’s new search engine Bing.
According to China sources, Twitter became inaccessible in the country at 5pm on Tuesday, widely noticed to be [...]

Presentation at AmCham Taipei

I gave a speech about Internet marketing in Asian countries at a luncheon organized by the American Chamber of Commerce Marketing & Distribution Committee in Taipei, Taiwan. I talked about online marketing channels like search engine optimization (SEO), keyword advertising (SEM, PPC) and social media (blogs and online communities). In the following you can find [...]

Social Media Use in Asia

Update: Don’t forget to check this update about Social Media and SEO in Asia (China, Japan, South Korea) from May 2010.
In Asian countries, social media is a very important parts of the online marketing mix and many brands use blogs and communities to create brand awareness. This post offers some numbers and reasons about the [...]

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