Social Media, SEO and PR in Asia (China, Japan, South Korea) – How it’s combined.
Social Media Marketing has become an essential part of the online marketing mix. Especially in Asia, but increasingly in other parts of the world as well. Social media is a well-discussed term but it goes far beyond Facebook or blogs only, it is a term for the integration of different channels and user-generated content into [...]
Study: Banner ads drive search behaviour
The effectiveness of banner ads should be measured through search behaviour as much as by click-through rates, a survey from iProspect has found.
iProspect, a search-engine marketing agency under Isobar, studied the behaviour of visitors to ad-supported sites. It found that nearly as many netizens who click on banner ads will conduct searches for brands associated [...]
China SEO: Quality of Baidu Search Results
I have always written about the fact that Baidu has a different user group than Google, e.g. in this article: compare Baidu and Google. This is true for both SEO and SEM results. The basic difference between the two search engines is that Baidu has more uneducated users who live in rural areas and/or are [...]
Baidu SEO and Baidu PPC (Baidu Paid Search)
I wrote a post about Baidu advertising a while ago and also posted about experiences with Chinese SEO which resulted in an interesting discussion about Baidu SEO. Also, several contact requests raised questions of how to do SEO in Baidu. So, I suppose it’s time for another Baidu SEO post, repeat a few things, answer [...]
Is Search a Channel for Brand Building?
Many conversion-driven businesses have long integrated search marketing and search engine optimization into their marketing mix. With great success as search engine marketing offers some big advantages for advertisers:
Low divergence-losses, the searcher already knows what he wants. Desire doesn’t need to be created, the user already has it. The result is that the budget can [...]
Presentation at AmCham Taipei
I gave a speech about Internet marketing in Asian countries at a luncheon organized by the American Chamber of Commerce Marketing & Distribution Committee in Taipei, Taiwan. I talked about online marketing channels like search engine optimization (SEO), keyword advertising (SEM, PPC) and social media (blogs and online communities). In the following you can find [...]
SEO Outsourcing & Offshore SEO
We get many enquiries of that kind: “How much does it cost to build me 1000 links from 50 different IPs?” If that is what you have in mind about SEO outsourcing, then this website is the wrong place for you. Instead go to the search engine and key in “cheap but unefficient link-building” or [...]
Experiences with Chinese SEO and SEM
During several Chinese SEO pitches and SEO projects here in China I often came across the same imaginations about SEO again and again, no matter if giving a SEO presentation at Chinese or international companies.
Here are a few of my Chinese SEO experiences . Feel free to comment on that, I am interested in any [...]
Header and Meta Tag optimization
The header of a website is the first part that is visible to search engines and search engine users. They mostly transport technical data for the search engines or the browser. For the users of your website is it not so important as the header and the meta tags are not shown on the screen.
Parts [...]
SEO Text and Content Optimization
Content is king. That’s for sure. Your search engine optimization efforts can be really much, it doesn’t help if you don’t have good and unique content. Quality content is both important for the users of your website and the search engine spiders. Search engines honor unique content because it increases the satisfaction of the search [...]
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Stefan is Managing Director of 3digitalminds Co., Ltd., a China Internet marketing agency and SEO company. He shares thoughts and experiences about online marketing in China, China SEO and Chinese PPC.Contact
