Home Posts tagged "SEM"
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Baidu helps to launch SEM regulatory guide

Leading Chinese search engine Baidu, the Internet Society of China and the China Communications Standards Association have published a set of search engine marketing (SEM) regulations aimed at developing the sector as a reliable source of news and business. According to local reports, the Search Engine Marketing Standard and Regulation is being circulated to drive

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Baidu PPC

Gordon Choi, SEM manager at alibaba.com, has a great article about Baidu’s new launch of its search marketing platform. In short the relaunch, started on April 20th, now offers advanced account setup possibilities getting closer to Google’s account management standard: Renamed from Baidu Bidding (百度竞价) to Baidu Marketing (百度推广) Account structure: Account – Campaign –

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Search Engine Marketing (SEM, PPC) Budgets in Asia

“It is estimated that in Asia alone, more than 450 million internet users conduct 20 billion searches a month.” (Source: digital media). Wow, that’s a number. Let’s take this statement to try to calculate what this means in terms of search engine marketing budgets in Asia: 1. To start with we need to set a

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China SEO: Quality of Baidu Search Results

I have always written about the fact that Baidu has a different user group than Google, e.g. in this article: compare Baidu and Google. This is true for both SEO and SEM results. The basic difference between the two search engines is that Baidu has more uneducated users who live in rural areas and/or are

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SEM / Keyword Advertising

Published on May 21, 2008 by in

Search engine marketing (short form: SEM) plays an important part in your marketing mix. And this is not only true if you consider the search engines a sales channel to generate orders and leads but more and more if you are a brand marketer that wants to increase brand image online. a) 75% of Internet

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Experiences with Chinese SEO and SEM

During several Chinese SEO pitches and SEO projects here in China I often came across the same imaginations about SEO again and again, no matter if giving a SEO presentation at Chinese or international companies. Here are a few of my Chinese SEO experiences . Feel free to comment on that, I am interested in

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Online Marketing Channels

Published on December 22, 2007 by in

There are different online marketing channels available and every channel has its own characteristics. Here you will find some answers, which channels you can use for online advertising, what are their pros and cons, their business models, which goals can you achieve with the respective online marketing channel? Before selecting the right online marketing channel

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Baidu Brand Advertising Program

A new service from Baidu targets large corporations for increased brand awareness. The Brand Advertising Program will provide a prominent listing for advertisers, with multiple links and even graphic ads. The banner on the right side (no.2) has a size of 175x300px and is animated gif. The whole ad covers almost 2/3 of my laptop

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PPC / SEM China: Search engine marketing and China keyword advertising, PPC China

Published on December 17, 2007 by in

A keyword advertising (also called SEM, search engine marketing, PPC, pay-per-click or paid search) campaign is the quick way to get on page one in the Chinese search engines. All major search engines in China offer the advertising channel PPC / SEM – although there are some differences between Baidu, Google and Yahoo. The idea

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Chinese search engines: Comparing Baidu and Google

As in many other countries as well there are a lot of search engines in China but only a few have a relevant market share. These are especially Google and Baidu, and Yahoo to a minor part. Unlike to most other countries in the world, Google is not the market leader in China, in fact

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