Home Posts tagged "search engine optimization"
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Is Search a Channel for Brand Building?

Many conversion-driven businesses have long integrated search marketing and search engine optimization into their marketing mix. With great success as search engine marketing offers some big advantages for advertisers: Low divergence-losses, the searcher already knows what he wants. Desire doesn’t need to be created, the user already has it. The result is that the budget

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SEO Outsourcing & Offshore SEO

Published on May 21, 2008 by in

We get many enquiries of that kind:  “How much does it cost to build me 1000 links from 50 different IPs?” If that is what you have in mind about SEO outsourcing, then this website is the wrong place for you. Instead go to the search engine and key in “cheap but unefficient link-building” or

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Experiences with Chinese SEO and SEM

During several Chinese SEO pitches and SEO projects here in China I often came across the same imaginations about SEO again and again, no matter if giving a SEO presentation at Chinese or international companies. Here are a few of my Chinese SEO experiences . Feel free to comment on that, I am interested in

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Header and Meta Tag optimization

Published on December 27, 2007 by in

The header of a website is the first part that is visible to search engines and search engine users. They mostly transport technical data for the search engines or the browser. For the users of your website is it not so important as the header and the meta tags are not shown on the screen.

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SEO Text and Content Optimization

Published on December 27, 2007 by in

Content is king. That’s for sure. Your search engine optimization efforts can be really much, it doesn’t help if you don’t have good and unique content. Quality content is both important for the users of your website and the search engine spiders. Search engines honor unique content because it increases the satisfaction of the search

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SEO Website Analysis

Published on December 25, 2007 by in

Before starting a SEO project it is important to take a closer look at the website first. The SEO analysis of a website comprises different tasks and facettes that have to be considered. The better the results of the analysis are the better the search engine optimization project can be done. Different SEO analyzing tools

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SEO Link Building

Published on December 22, 2007 by in

Link Building is one of the most important factors of search engine optimization. Links are regarded as recommendations by the search engines. The better the ranking (page rank) of the website where the link comes from, the better for the link-receiving website. The page rank symbolizes the value of a website in the eyes of

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Online Marketing Channels

Published on December 22, 2007 by in

There are different online marketing channels available and every channel has its own characteristics. Here you will find some answers, which channels you can use for online advertising, what are their pros and cons, their business models, which goals can you achieve with the respective online marketing channel? Before selecting the right online marketing channel

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SEO Keyword Optimization

Published on December 22, 2007 by in

The keywords of a website are one of the central elements in search engine optimization. They are the basis for any successful SEO campaign. So, what is to consider? To find the right SEO keywords for a website, you should do a thorough keyword research. First, you need to be aware of the target group

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Search Engine Optimization / SEO

Published on December 22, 2007 by in

Search Engine Optimization, the acronym for SEO , is the way to position your website at a better position in the search engine result pages than it currently is. The main goal of search engine optimization is to improve your site rank position on the search engine, increase targeted traffic and business, boost reach, branding

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