Experiences with Chinese SEO and SEM

During several Chinese SEO pitches and SEO projects here in China I often came across the same imaginations about SEO again and again, no matter if giving a SEO presentation at Chinese or international companies.
Here are a few of my Chinese SEO experiences . Feel free to comment on that, I am interested in any […]

Online Marketing Channels

There are different online marketing channels available and every channel has its own characteristics. Here you will find some answers, which channels you can use for online advertising, what are their pros and cons, their business models, which goals can you achieve with the respective online marketing channel?
Before selecting the right online marketing channel there […]

Baidu Brand Advertising Program

A new service from Baidu targets large corporations for increased brand awareness. The Brand Advertising Program will provide a prominent listing for advertisers, with multiple links and even graphic ads.

The banner on the right side (no.2) has a size of 175×300px and is animated gif. The whole ad covers almost 2/3 of my laptop screen. […]

PPC / SEM China: Search engine marketing and China keyword advertising, PPC China

A keyword advertising (also called SEM, search engine marketing, PPC, pay-per-click or paid search) campaign is the quick way to get on page one in the Chinese search engines. All major search engines in China offer the advertising channel PPC / SEM – although there are some differences between Baidu, Google and Yahoo. The idea […]

Chinese search engines: Comparing Baidu and Google

As in many other countries as well there are a lot of search engines in China but only a few have a relevant market share. These are especially Google and Baidu, and Yahoo to a minor part. Unlike to most other countries in the world, Google is not the market leader in China, in fact […]

Long tail SEO / SEM

In his book „The long tail” Chris Anderson talks about the growing importance of niches and its influence to the mass market. Take Rhapsody, an online music store, as an example. It has 1.5 million albums available for download, whereas a classic offline music store offers approximately 5.000 albums. What both online and offline sales […]

3digitalminds: China SEO agency and Internet marketing agency for online marketing and SEO consulting in China

Online Marketing in China is definitely different to that in Western countries. Chinese online users have different habits and experiences in how to use the Internet. To run a successful online business in China requires a online marketing agency as a partner that is used to the desires of Chinese online users and has profound […]