Study: Banner ads drive search behaviour
The effectiveness of banner ads should be measured through search behaviour as much as by click-through rates, a survey from iProspect has found.
iProspect, a search-engine marketing agency under Isobar, studied the behaviour of visitors to ad-supported sites. It found that nearly as many netizens who click on banner ads will conduct searches for brands associated [...]
Search Engine Marketing (SEM, PPC) Budgets in Asia
“It is estimated that in Asia alone, more than 450 million internet users conduct 20 billion searches a month.” (Source: digital media).
Wow, that’s a number. Let’s take this statement to try to calculate what this means in terms of search engine marketing budgets in Asia:
1. To start with we need to set a few numbers. [...]
Search Engine Keyword Marketing in TV Spots and Outdoor Ads
I just wrote a post about how brand marketers can adopt search engine marketing. Now here comes a great example of cross-channel advertising. In Taiwan, there is an interesting development to observe: more and more TV spots show a search engine slot filled with keywords in the closing screen of the spot. In most cases [...]
Is Search a Channel for Brand Building?
Many conversion-driven businesses have long integrated search marketing and search engine optimization into their marketing mix. With great success as search engine marketing offers some big advantages for advertisers:
Low divergence-losses, the searcher already knows what he wants. Desire doesn’t need to be created, the user already has it. The result is that the budget can [...]
SEM / Keyword Advertising
Search engine marketing (short form: SEM) plays an important part in your marketing mix. And this is not only true if you consider the search engines a sales channel to generate orders and leads but more and more if you are a brand marketer that wants to increase brand image online.
a) 75% of Internet users [...]
Experiences with Chinese SEO and SEM
During several Chinese SEO pitches and SEO projects here in China I often came across the same imaginations about SEO again and again, no matter if giving a SEO presentation at Chinese or international companies.
Here are a few of my Chinese SEO experiences . Feel free to comment on that, I am interested in any [...]
Online Marketing Channels
There are different online marketing channels available and every channel has its own characteristics. Here you will find some answers, which channels you can use for online advertising, what are their pros and cons, their business models, which goals can you achieve with the respective online marketing channel?
Before selecting the right online marketing channel there [...]
Baidu Brand Advertising Program
A new service from Baidu targets large corporations for increased brand awareness. The Brand Advertising Program will provide a prominent listing for advertisers, with multiple links and even graphic ads.
The banner on the right side (no.2) has a size of 175×300px and is animated gif. The whole ad covers almost 2/3 of my laptop screen. [...]
PPC / SEM China: Search engine marketing and China keyword advertising, PPC China
A keyword advertising (also called SEM, search engine marketing, PPC, pay-per-click or paid search) campaign is the quick way to get on page one in the Chinese search engines. All major search engines in China offer the advertising channel PPC / SEM – although there are some differences between Baidu, Google and Yahoo. The idea [...]
Chinese search engines: Comparing Baidu and Google
As in many other countries as well there are a lot of search engines in China but only a few have a relevant market share. These are especially Google and Baidu, and Yahoo to a minor part. Unlike to most other countries in the world, Google is not the market leader in China, in fact [...]
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Stefan is Managing Director of 3digitalminds Co., Ltd., a China Internet marketing agency and SEO company. He shares thoughts and experiences about online marketing in China, China SEO and Chinese PPC.Contact
