Home Posts tagged "PPC"
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Baidu helps to launch SEM regulatory guide

Leading Chinese search engine Baidu, the Internet Society of China and the China Communications Standards Association have published a set of search engine marketing (SEM) regulations aimed at developing the sector as a reliable source of news and business. According to local reports, the Search Engine Marketing Standard and Regulation is being circulated to drive

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Baidu PPC

Gordon Choi, SEM manager at alibaba.com, has a great article about Baidu’s new launch of its search marketing platform. In short the relaunch, started on April 20th, now offers advanced account setup possibilities getting closer to Google’s account management standard: Renamed from Baidu Bidding (百度竞价) to Baidu Marketing (百度推广) Account structure: Account – Campaign –

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China SEO: Quality of Baidu Search Results

I have always written about the fact that Baidu has a different user group than Google, e.g. in this article: compare Baidu and Google. This is true for both SEO and SEM results. The basic difference between the two search engines is that Baidu has more uneducated users who live in rural areas and/or are

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Search Engine Keyword Marketing in TV Spots and Outdoor Ads

I just wrote a post about how brand marketers can adopt search engine marketing. Now here comes a great example of cross-channel advertising. In Taiwan, there is an interesting development to observe: more and more TV spots show a search engine slot filled with keywords in the closing screen of the spot. In most cases

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Is Search a Channel for Brand Building?

Many conversion-driven businesses have long integrated search marketing and search engine optimization into their marketing mix. With great success as search engine marketing offers some big advantages for advertisers: Low divergence-losses, the searcher already knows what he wants. Desire doesn’t need to be created, the user already has it. The result is that the budget

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Presentation at AmCham Taipei

I gave a speech about Internet marketing in Asian countries at a luncheon organized by the American Chamber of Commerce Marketing & Distribution Committee in Taipei, Taiwan. I talked about online marketing channels like search engine optimization (SEO), keyword advertising (SEM, PPC) and social media (blogs and online communities). In the following you can find

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PPC / SEM China: Search engine marketing and China keyword advertising, PPC China

Published on December 17, 2007 by in

A keyword advertising (also called SEM, search engine marketing, PPC, pay-per-click or paid search) campaign is the quick way to get on page one in the Chinese search engines. All major search engines in China offer the advertising channel PPC / SEM – although there are some differences between Baidu, Google and Yahoo. The idea

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Chinese search engines: Comparing Baidu and Google

As in many other countries as well there are a lot of search engines in China but only a few have a relevant market share. These are especially Google and Baidu, and Yahoo to a minor part. Unlike to most other countries in the world, Google is not the market leader in China, in fact

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