Baidu SEO and Baidu PPC (Baidu Paid Search)
I wrote a post about Baidu advertising a while ago and also posted about experiences with Chinese SEO which resulted in an interesting discussion about Baidu SEO. Also, several contact requests raised questions of how to do SEO in Baidu. So, I suppose it’s time for another Baidu SEO post, repeat a few things, answer [...]
PPC / SEM China: Search engine marketing and China keyword advertising, PPC China
A keyword advertising (also called SEM, search engine marketing, PPC, pay-per-click or paid search) campaign is the quick way to get on page one in the Chinese search engines. All major search engines in China offer the advertising channel PPC / SEM – although there are some differences between Baidu, Google and Yahoo. The idea [...]

Stefan is Managing Director of 3digitalminds Co., Ltd., a 