Home Posts tagged "online marketing"
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Internet Marketing during Economic Crisis

Published on May 20, 2009 by in online marketing

What to do with marketing budgets during the economic crisis? Cut? Shift? Stop? Scrutinize for sure in almost any case, and cuts in many cases. But totally stopped? That would be unwise. Because the economic crisis offers a chance: To re-think marketing strategy and to figure out what is of real value for your business

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Digital set to overtake newspapers in China

Digital adspend in China will overtake both newspaper and outdoor advertising by the end of this year, with the gap set to widen in 2009, according to new figures from GroupM. The media group’s ‘This year, next year’ forecast predicts that the combined spend for internet and other digital advertising (principally mobile and LCD screens)

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Presentation at AmCham Taipei

I gave a speech about Internet marketing in Asian countries at a luncheon organized by the American Chamber of Commerce Marketing & Distribution Committee in Taipei, Taiwan. I talked about online marketing channels like search engine optimization (SEO), keyword advertising (SEM, PPC) and social media (blogs and online communities). In the following you can find

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Chinese demographics

Published on May 6, 2008 by in online marketing

The Manager Magazin has some great figures about Chinese demographics. I summarized and translated them and added some own thoughts and conclusions. Although they are originally not directly connected to the Internet and online marketing, numbers like the following are always a good source to draw some interesting conclusions about online marketing (which you will

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Online marketing: Beer flow in Germany

Today comes a somewhat off-topic post about beer life in Germany. But as it is a nice stereotype used for an online marketing campaign by the German airline Lufthansa, I thought I have to do some promotion for my home country. Take a look and enjoy. Yes! Beer is good for the skin, didn’t you

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China Marketing

Published on March 25, 2008 by in

Marketing in China is a very sensitive topic. Many Western multi-nationals have burnt their fingers because they didn’t consider the rules of marketing in China. The result: huge marketing budgets were spent, the brand made itself ridiculous or got a lot of negative critics from Chinese consumers. After all the whole marketing campaign was a

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China Internet Advertising Trends 2008

My personal view on trends I see for the Chinese Internet advertising in 2008: Internet Advertising Trend No. 1: Using the power of individual expression It is no secret that users get tired about pure banner advertising more and more. But still banners are an important means to reach a mass of consumers. However, banners

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Internet Marketing Knowledge Base

Published on December 22, 2007 by in

Internet marketing has become a very important part of the marketing mix. Also in China, advertisers already spend up to 30% of their marketing budget for online advertising. I collected some detailed information about different web marketing topics which I think are really useful for beginners and for … as well. I regularly add new

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Online Marketing Channels

Published on December 22, 2007 by in

There are different online marketing channels available and every channel has its own characteristics. Here you will find some answers, which channels you can use for online advertising, what are their pros and cons, their business models, which goals can you achieve with the respective online marketing channel? Before selecting the right online marketing channel

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Internet demographics in China

The Digital Advertising Yearbook from the Asia Digital Marketing Association (ADMA) is really a valuable source of information when it comes to Internet statistics in the Chinese online market. I extracted some information below: Demographics According to the CNNIC, 18-to-24-year-olds are nearly four times as likely to be Internet users than the general population. (Source:

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