Chinese demographics

The Manager Magazin has some great figures about Chinese demographics. I summarized and translated them and added some own thoughts and conclusions. Although they are originally not directly connected to the Internet and online marketing, numbers like the following are always a good source to draw some interesting conclusions about online marketing (which you will […]

Online marketing: Beer flow in Germany

Today comes a somewhat off-topic post about beer life in Germany. But as it is a nice stereotype used for an online marketing campaign by the German airline Lufthansa, I thought I have to do some promotion for my home country. Take a look and enjoy.

Yes! Beer is good for the skin, didn’t you know? […]

China Marketing

Marketing in China is a very sensitive topic. Many Western multi-nationals have burnt their fingers because they didn’t consider the rules of marketing in China. The result: huge marketing budgets were spent, the brand made itself ridiculous or got a lot of negative critics from Chinese consumers. After all the whole marketing campaign was a […]

China Internet Advertising Trends 2008

My personal view on trends I see for the Chinese Internet advertising in 2008:
Internet Advertising Trend No. 1:
Using the power of individual expression

It is no secret that users get tired about pure banner advertising more and more. But still banners are an important means to reach a mass of consumers. However, banners are just superficial […]

Internet Marketing Knowledge Base

Internet marketing has become a very important part of the marketing mix. Also in China, advertisers already spend up to 30% of their marketing budget for online advertising. I collected some detailed information about different web marketing topics which I think are really useful for beginners and for … as well. I regularly add new […]

Online Marketing Channels

There are different online marketing channels available and every channel has its own characteristics. Here you will find some answers, which channels you can use for online advertising, what are their pros and cons, their business models, which goals can you achieve with the respective online marketing channel?
Before selecting the right online marketing channel there […]

Internet demographics in China

The Digital Advertising Yearbook from the Asia Digital Marketing Association (ADMA) is really a valuable source of information when it comes to Internet statistics in the Chinese online market. I extracted some information below:
Demographics
According to the CNNIC, 18-to-24-year-olds are nearly four times as likely to be Internet users than the general population. (Source: eMarketer)
In 2006, […]

3digitalminds: China SEO agency and Internet marketing agency for online marketing and SEO consulting in China

Online Marketing in China is definitely different to that in Western countries. Chinese online users have different habits and experiences in how to use the Internet. To run a successful online business in China requires a online marketing agency as a partner that is used to the desires of Chinese online users and has profound […]