Search Engine Keyword Marketing in TV Spots and Outdoor Ads
I just wrote a post about how brand marketers can adopt search engine marketing. Now here comes a great example of cross-channel advertising. In Taiwan, there is an interesting development to observe: more and more TV spots show a search engine slot filled with keywords in the closing screen of the spot. In most cases [...]
Presentation at AmCham Taipei
I gave a speech about Internet marketing in Asian countries at a luncheon organized by the American Chamber of Commerce Marketing & Distribution Committee in Taipei, Taiwan. I talked about online marketing channels like search engine optimization (SEO), keyword advertising (SEM, PPC) and social media (blogs and online communities). In the following you can find [...]
Online marketing: Beer flow in Germany
Today comes a somewhat off-topic post about beer life in Germany. But as it is a nice stereotype used for an online marketing campaign by the German airline Lufthansa, I thought I have to do some promotion for my home country. Take a look and enjoy.
Yes! Beer is good for the skin, didn’t you know? [...]
China Marketing Agency:
The boss is blogging
Stefan is Managing Director of 3digitalminds Co., Ltd., a China Internet marketing agency and SEO company. He shares thoughts and experiences about online marketing in China, China SEO and Chinese PPC.Contact
