SEO Keyword Optimization

The keywords of a website are one of the central elements in search engine optimization. They are the basis for any successful SEO campaign. So, what is to consider?
To find the right SEO keywords for a website, you should do a thorough keyword research. First, you need to be aware of the target group of […]

Long tail SEO / SEM

In his book „The long tail” Chris Anderson talks about the growing importance of niches and its influence to the mass market. Take Rhapsody, an online music store, as an example. It has 1.5 million albums available for download, whereas a classic offline music store offers approximately 5.000 albums. What both online and offline sales […]