Chinese demographics

The Manager Magazin has some great figures about Chinese demographics. I summarized and translated them and added some own thoughts and conclusions. Although they are originally not directly connected to the Internet and online marketing, numbers like the following are always a good source to draw some interesting conclusions about online marketing (which you will […]

Hongkong: Web overtakes TV for men

Hong Kong’s men now spend more time on the internet than they do watching TV. Synovate’s latest ‘Media Atlas’ survey shows that men aged 15-64 spend 142 minutes online a day, compared with 137 minutes watching TV. It is the first time TV has been displaced as the most watched medium. Women, however, continue to […]

Internet demographics in China

The Digital Advertising Yearbook from the Asia Digital Marketing Association (ADMA) is really a valuable source of information when it comes to Internet statistics in the Chinese online market. I extracted some information below:
Demographics
According to the CNNIC, 18-to-24-year-olds are nearly four times as likely to be Internet users than the general population. (Source: eMarketer)
In 2006, […]