Home Posts tagged "internet advertising"
formats

Google is among the top 3 advertising platforms in China, but makes only 1.8% of its revenue there

Our friends over at China Internet Watch posted this article about the distribution of ad spend in China in 2012, based on a research of Enfodesk. The top 3 online advertising platforms in 2012 are Baidu (no surprise), Alibaba (no surprise), Google (wow…holy moly…that’s surprisingly much). Given the fact that Google pulled out of the

Read More…

 
 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
1 Comment  comments 
formats

Digital spend in China enjoys accelerated growth

The Olympics has boosted Chinese online adspend by 73 per cent year on year in the second quarter. Research by Analysys International shows that Chinese online spend rose to Rmb 2.8 billion (US$410 million), including Rmb 1.4 billion of display spend. Those figures followed a second-quarter financial report from Sohu, official internet partner of the

Read More…

 
 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
No Comments  comments 
formats

Digital set to overtake newspapers in China

Digital adspend in China will overtake both newspaper and outdoor advertising by the end of this year, with the gap set to widen in 2009, according to new figures from GroupM. The media group’s ‘This year, next year’ forecast predicts that the combined spend for internet and other digital advertising (principally mobile and LCD screens)

Read More…

 
 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
1 Comment  comments 
formats

China Internet Advertising Trends 2008

My personal view on trends I see for the Chinese Internet advertising in 2008: Internet Advertising Trend No. 1: Using the power of individual expression It is no secret that users get tired about pure banner advertising more and more. But still banners are an important means to reach a mass of consumers. However, banners

Read More…

 
 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
1 Comment  comments 
© 2012 (c) Online Marketing in China & Taiwan. Market Entry in Asia
credit