China search engine news: Google China with new approach, Baidu hires US engineers
Google China changes tactics to avoid ICP licence withdrawal
Google publicly declared its intention in March to move its Chinese-language Internet search operation in Hong Kong in hopes of bypassing censorship laws for companies that operate in mainland China, but the public showdown with the Chinese government never seemed destined for a happy ending. Google announced [...]
Social Media, SEO and PR in Asia (China, Japan, South Korea) – How it’s combined.
Social Media Marketing has become an essential part of the online marketing mix. Especially in Asia, but increasingly in other parts of the world as well. Social media is a well-discussed term but it goes far beyond Facebook or blogs only, it is a term for the integration of different channels and user-generated content into [...]
Asian Search Engine Market Shares (2009/2010)
Here is an update on search engine market shares in Asia. Most numbers are based on 2009 figures. Didn’t find anything about 2010 yet. If someone got input for 2010 or other sources as well, post a comment please, I will update the table. This time I tried to find several resources per country to [...]
Baidu helps to launch SEM regulatory guide
Leading Chinese search engine Baidu, the Internet Society of China and the China Communications Standards Association have published a set of search engine marketing (SEM) regulations aimed at developing the sector as a reliable source of news and business.
According to local reports, the Search Engine Marketing Standard and Regulation is being circulated to drive out [...]
Baidu PPC
Gordon Choi, SEM manager at alibaba.com, has a great article about Baidu’s new launch of its search marketing platform.
In short the relaunch, started on April 20th, now offers advanced account setup possibilities getting closer to Google’s account management standard:
Renamed from Baidu Bidding (百度竞价) to Baidu Marketing (百度推广)
Account structure: Account – Campaign – Ad Group – [...]
China SEO: Quality of Baidu Search Results
I have always written about the fact that Baidu has a different user group than Google, e.g. in this article: compare Baidu and Google. This is true for both SEO and SEM results. The basic difference between the two search engines is that Baidu has more uneducated users who live in rural areas and/or are [...]
Baidu SEO and Baidu PPC (Baidu Paid Search)
I wrote a post about Baidu advertising a while ago and also posted about experiences with Chinese SEO which resulted in an interesting discussion about Baidu SEO. Also, several contact requests raised questions of how to do SEO in Baidu. So, I suppose it’s time for another Baidu SEO post, repeat a few things, answer [...]
China Search Engine: Chinese sites in Baidu backlash
Chinese portal Sohu.com and social networking sites including 51.com and Xiaonei have blocked Baidu from conducting searches of their sites.
According to reports, the companies are trying to protect website users who have created personal profiles and blogs. These profiles, many of which were created for private audiences, can be crawled by search engines and the [...]
E-Commerce in China: Alibaba, Ctrip, Taobao and others
Alibaba Group has merged two of its fastest-growing divisions, digital advertising exchange service Alimama and consumer-based auction platform Taobao.com.
In a statement, group chairman Jack Ma said consolidating the platforms’ operations will better attract sellers and provide consumers with more options, further advancing the Alibaba name brand.
The move comes after Alibaba posted stellar second-quarter earnings, which [...]
Online youth in China
According to new figures from the China Internet Network Information Center, there are 107m internet users in China aged below 25, roughly half of the online population. These users are ahead of the curve when it comes to social media and new technology take-up. About 33% of young web users said [...]
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Stefan is Managing Director of 3digitalminds Co., Ltd., a China Internet marketing agency and SEO company. He shares thoughts and experiences about online marketing in China, China SEO and Chinese PPC.Contact
