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Google is among the top 3 advertising platforms in China, but makes only 1.8% of its revenue there

Our friends over at China Internet Watch posted this article about the distribution of ad spend in China in 2012, based on a research of Enfodesk. The top 3 online advertising platforms in 2012 are Baidu (no surprise), Alibaba (no surprise), Google (wow…holy moly…that’s surprisingly much). Given the fact that Google pulled out of the

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Infographic: Asia Search Engine Market Shares 2012/2013

It was about time to create no. 3 of our Asian search engine market share series (no.1, no.2) . Most of the data is from late Q4 2012 and as such also valid for the beginning of 2013. We analyzed various sources and came up with a nice infographic (see below) which covers China, Taiwan,

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China search engine news: Google China with new approach, Baidu hires US engineers

Google China changes tactics to avoid ICP licence withdrawal Google publicly declared its intention in March to move its Chinese-language Internet search operation in Hong Kong in hopes of bypassing censorship laws for companies that operate in mainland China, but the public showdown with the Chinese government never seemed destined for a happy ending. Google

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Asian Search Engine Market Shares (2009/2010)

Update: Check the latest numbers of our infographic about Asia search engine market shares 2012 / 2013 Here is an update on search engine market shares in Asia. Most numbers are based on 2009 figures. Didn’t find anything about 2010 yet. If someone got input for 2010 or other sources as well, post a comment

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China SEO: Quality of Baidu Search Results

I have always written about the fact that Baidu has a different user group than Google, e.g. in this article: compare Baidu and Google. This is true for both SEO and SEM results. The basic difference between the two search engines is that Baidu has more uneducated users who live in rural areas and/or are

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Search engine markets shares in Asia

Latest update: Our trilogy on search engine research is now complete. Take a look what we found out about search engine market shares in Asia for 2012 and 2013 Update: Here is my latest post about Asian search engine market shares (2009/2010) Recent global market shares of search engines (I/2008, netapplications.com): Broken down into Asian

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Monetize your Chinese Website with these contextual partner programs

You got a website in Chinese language and want to monetize it? Here are some content ads provider and contextual partner programs in China which can be used to monetize a Chinese website: Google Adsense China: Type: partner program for text, banner or video ads. Simplified and traditional Chinese available, works the same as in

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PPC / SEM China: Search engine marketing and China keyword advertising, PPC China

Published on December 17, 2007 by in

A keyword advertising (also called SEM, search engine marketing, PPC, pay-per-click or paid search) campaign is the quick way to get on page one in the Chinese search engines. All major search engines in China offer the advertising channel PPC / SEM – although there are some differences between Baidu, Google and Yahoo. The idea

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Chinese search engines: Comparing Baidu and Google

As in many other countries as well there are a lot of search engines in China but only a few have a relevant market share. These are especially Google and Baidu, and Yahoo to a minor part. Unlike to most other countries in the world, Google is not the market leader in China, in fact

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Long tail SEO / SEM

In his book „The long tail” Chris Anderson talks about the growing importance of niches and its influence to the mass market. Take Rhapsody, an online music store, as an example. It has 1.5 million albums available for download, whereas a classic offline music store offers approximately 5.000 albums. What both online and offline sales

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