Chinese demographics

The Manager Magazin has some great figures about Chinese demographics. I summarized and translated them and added some own thoughts and conclusions. Although they are originally not directly connected to the Internet and online marketing, numbers like the following are always a good source to draw some interesting conclusions about online marketing (which you will […]

Urban Development in China

Ok, doesn’t seem to be a online marketing related topic at the first glimpse. But when it comes to the development of the Internet usage in China the development of cities is definitely a crucial part of Internet penetration in China. Actually, many reports about Internet demographics in China just focus on the Tier1 cities […]

Online habits: China vs US

Here comes a follow-up to one of my previous posts about Chinese online behavior. JWT conducted a study called ‘Young digital mavens’ among young Internet users aged 16 to 25. The results are summarized here, a more extensive post can be found here.
Once again the results are just amazing how heavily the Chinese users are […]

Chinese search engines: Comparing Baidu and Google

As in many other countries as well there are a lot of search engines in China but only a few have a relevant market share. These are especially Google and Baidu, and Yahoo to a minor part. Unlike to most other countries in the world, Google is not the market leader in China, in fact […]

Internet demographics in China

The Digital Advertising Yearbook from the Asia Digital Marketing Association (ADMA) is really a valuable source of information when it comes to Internet statistics in the Chinese online market. I extracted some information below:
Demographics
According to the CNNIC, 18-to-24-year-olds are nearly four times as likely to be Internet users than the general population. (Source: eMarketer)
In 2006, […]