Chinese consumer confidence: Up in cities, down in rural areas
Consumer confidence in China’s rural areas continues to grow, while Chinese consumers in cities across all four tiers are less confident, according to the latest probe into consumer confidence in the mainland.
The report, jointly released by the China Economic Monitoring & Analysis Centre (CEMAC) of the National Bureau of Statistics and The Nielsen Company, is [...]
Social Media, SEO and PR in Asia (China, Japan, South Korea) – How it’s combined.
Social Media Marketing has become an essential part of the online marketing mix. Especially in Asia, but increasingly in other parts of the world as well. Social media is a well-discussed term but it goes far beyond Facebook or blogs only, it is a term for the integration of different channels and user-generated content into [...]
Survey: China’s silver surfers revealed
Senior citizens in China’s biggest cities are far more wired-up than previously thought, spending more on telecoms than they do on medical expenses, according to a new survey from Ogilvy.
Among the findings of the report, which looked into the habits of over-60s in Shanghai and Beijing, showed that telecommunications ranks fourth after food, daily needs [...]
Chinese web users pass 250 million
The Chinese web population has grown to 253 million, having expanded by 91 million in the past 12 months.
The figures – which confirm China as the world’s biggest online market by number of users – were released by the China Internet Network Information Center. Around 214 million users have broadband access.
The report also shows that [...]
Chinese demographics
The Manager Magazin has some great figures about Chinese demographics. I summarized and translated them and added some own thoughts and conclusions. Although they are originally not directly connected to the Internet and online marketing, numbers like the following are always a good source to draw some interesting conclusions about online marketing (which you will [...]
Urban Development in China
Ok, doesn’t seem to be a online marketing related topic at the first glimpse. But when it comes to the development of the Internet usage in China the development of cities is definitely a crucial part of Internet penetration in China. Actually, many reports about Internet demographics in China just focus on the Tier1 cities [...]
Online habits: China vs US
Here comes a follow-up to one of my previous posts about Chinese online behavior. JWT conducted a study called ‘Young digital mavens’ among young Internet users aged 16 to 25. The results are summarized here, a more extensive post can be found here.
Once again the results are just amazing how heavily the Chinese users are [...]
Chinese search engines: Comparing Baidu and Google
As in many other countries as well there are a lot of search engines in China but only a few have a relevant market share. These are especially Google and Baidu, and Yahoo to a minor part. Unlike to most other countries in the world, Google is not the market leader in China, in fact [...]
Internet demographics in China
The Digital Advertising Yearbook from the Asia Digital Marketing Association (ADMA) is really a valuable source of information when it comes to Internet statistics in the Chinese online market. I extracted some information below:
Demographics
According to the CNNIC, 18-to-24-year-olds are nearly four times as likely to be Internet users than the general population. (Source: eMarketer)
In 2006, [...]
China Marketing Agency:
The boss is blogging
Stefan is Managing Director of 3digitalminds Co., Ltd., a China Internet marketing agency and SEO company. He shares thoughts and experiences about online marketing in China, China SEO and Chinese PPC.Contact
