Home Posts tagged "china"
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Google is among the top 3 advertising platforms in China, but makes only 1.8% of its revenue there

Our friends over at China Internet Watch posted this article about the distribution of ad spend in China in 2012, based on a research of Enfodesk. The top 3 online advertising platforms in 2012 are Baidu (no surprise), Alibaba (no surprise), Google (wow…holy moly…that’s surprisingly much). Given the fact that Google pulled out of the

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Social Media, SEO and PR in Asia (China, Japan, South Korea) – How it’s combined.

Published on May 14, 2010 by in online marketing

Social Media Marketing has become an essential part of the online marketing mix. Especially in Asia, but increasingly in other parts of the world as well. Social media is a well-discussed term but it goes far beyond Facebook or blogs only, it is a term for the integration of different channels and user-generated content into

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Asian Search Engine Market Shares (2009/2010)

Update: Check the latest numbers of our infographic about Asia search engine market shares 2012 / 2013 Here is an update on search engine market shares in Asia. Most numbers are based on 2009 figures. Didn’t find anything about 2010 yet. If someone got input for 2010 or other sources as well, post a comment

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Baidu SEO and Baidu PPC (Baidu Paid Search)

I wrote a post about Baidu advertising a while ago and also posted about experiences with Chinese SEO which resulted in an interesting discussion about Baidu SEO. Also, several contact requests raised questions of how to do SEO in Baidu. So, I suppose it’s time for another Baidu SEO post, repeat a few things, answer

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E-Commerce in China: Alibaba, Ctrip, Taobao and others

Alibaba Group has merged two of its fastest-growing divisions, digital advertising exchange service Alimama and consumer-based auction platform Taobao.com. In a statement, group chairman Jack Ma said consolidating the platforms’ operations will better attract sellers and provide consumers with more options, further advancing the Alibaba name brand. The move comes after Alibaba posted stellar second-quarter

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Online youth in China

Published on May 21, 2008 by in online marketing

According to new figures from the China Internet Network Information Center, there are 107m internet users in China aged below 25, roughly half of the online population. These users are ahead of the curve when it comes to social media and new technology take-up. About 33% of young web users said they had updated their

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Chinese demographics

Published on May 6, 2008 by in online marketing

The Manager Magazin has some great figures about Chinese demographics. I summarized and translated them and added some own thoughts and conclusions. Although they are originally not directly connected to the Internet and online marketing, numbers like the following are always a good source to draw some interesting conclusions about online marketing (which you will

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China Consulting

Published on March 25, 2008 by in

If you want to enter the Chinese market, there are a lot of things to consider and stumbling blocks to get out of the way. To get some consulting help can be a worthful investment for a smooth start into the Chinese market. Get an overview of China consulting. China consulting services for: setup a

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China Marketing

Published on March 25, 2008 by in

Marketing in China is a very sensitive topic. Many Western multi-nationals have burnt their fingers because they didn’t consider the rules of marketing in China. The result: huge marketing budgets were spent, the brand made itself ridiculous or got a lot of negative critics from Chinese consumers. After all the whole marketing campaign was a

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Chinese search engines: Comparing Baidu and Google

As in many other countries as well there are a lot of search engines in China but only a few have a relevant market share. These are especially Google and Baidu, and Yahoo to a minor part. Unlike to most other countries in the world, Google is not the market leader in China, in fact

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