China search engine news: Google China with new approach, Baidu hires US engineers
Google China changes tactics to avoid ICP licence withdrawal
Google publicly declared its intention in March to move its Chinese-language Internet search operation in Hong Kong in hopes of bypassing censorship laws for companies that operate in mainland China, but the public showdown with the Chinese government never seemed destined for a happy ending. Google announced [...]
Google CEO responds to China setback
The Google chief executive, Eric Schmidt, has said the company had resolved its differences with the Chinese Government and agreed to take down contentious content from its search engine in China.
Speaking to Media at the Cannes International Advertising Festival, Schmidt confirmed google.cn was back online. “Officially, what I can say is: we will continue to [...]
China advertising spend growth revised downward
Carat has released new global adspend forecasts for 2008 and 2009, revising China’s growth downwards by a percentage point for this year, and over two per cent next year.
According to the report, the downward revision this year, from 19.7 per cent to 18.2 per cent, is due to the impact of the May earthquake, and [...]
China Marketing
Marketing in China is a very sensitive topic. Many Western multi-nationals have burnt their fingers because they didn’t consider the rules of marketing in China. The result: huge marketing budgets were spent, the brand made itself ridiculous or got a lot of negative critics from Chinese consumers. After all the whole marketing campaign was a [...]
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The boss is blogging
Stefan is Managing Director of 3digitalminds Co., Ltd., a China Internet marketing agency and SEO company. He shares thoughts and experiences about online marketing in China, China SEO and Chinese PPC.Contact
