Social Media, SEO and PR in Asia (China, Japan, South Korea) – How it’s combined.

Social Media Marketing has become an essential part of the online marketing mix. Especially in Asia, but increasingly in other parts of the world as well. Social media is a well-discussed term but it goes far beyond Facebook or blogs only, it is a term for the integration of different channels and user-generated content into [...]

Social Media Use in Asia

Update: Don’t forget to check this update about Social Media and SEO in Asia (China, Japan, South Korea) from May 2010.
In Asian countries, social media is a very important parts of the online marketing mix and many brands use blogs and communities to create brand awareness. This post offers some numbers and reasons about the [...]

Online Marketing Channels

There are different online marketing channels available and every channel has its own characteristics. Here you will find some answers, which channels you can use for online advertising, what are their pros and cons, their business models, which goals can you achieve with the respective online marketing channel?
Before selecting the right online marketing channel there [...]

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