Social Media Use in Asia

In Asian countries, social media is a very important parts of the online marketing mix and many brands use blogs and communities to create brand awareness. This post offers some numbers and reasons about the social media phenomenon.
What is social media?
Actually we just need to split the term into social and media. Social stands for […]

Importance of BBS for Chinese Internet Users

Read this great post about BBS in China. It is really surprising how heavily bulletin-board-systems (BBS) are used in China. Here are some excerpts of Gang Lu’s post:

80% of Chinese sites are running their own BBS and the total daily page view is over 1600 million and 10 million posts are published every day.
In China […]