Home Posts tagged "baidu"
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Google is among the top 3 advertising platforms in China, but makes only 1.8% of its revenue there

Our friends over at China Internet Watch posted this article about the distribution of ad spend in China in 2012, based on a research of Enfodesk. The top 3 online advertising platforms in 2012 are Baidu (no surprise), Alibaba (no surprise), Google (wow…holy moly…that’s surprisingly much). Given the fact that Google pulled out of the

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Infographic: Asia Search Engine Market Shares 2012/2013

It was about time to create no. 3 of our Asian search engine market share series (no.1, no.2) . Most of the data is from late Q4 2012 and as such also valid for the beginning of 2013. We analyzed various sources and came up with a nice infographic (see below) which covers China, Taiwan,

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China search engine news: Google China with new approach, Baidu hires US engineers

Google China changes tactics to avoid ICP licence withdrawal Google publicly declared its intention in March to move its Chinese-language Internet search operation in Hong Kong in hopes of bypassing censorship laws for companies that operate in mainland China, but the public showdown with the Chinese government never seemed destined for a happy ending. Google

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Asian Search Engine Market Shares (2009/2010)

Update: Check the latest numbers of our infographic about Asia search engine market shares 2012 / 2013 Here is an update on search engine market shares in Asia. Most numbers are based on 2009 figures. Didn’t find anything about 2010 yet. If someone got input for 2010 or other sources as well, post a comment

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Baidu helps to launch SEM regulatory guide

Leading Chinese search engine Baidu, the Internet Society of China and the China Communications Standards Association have published a set of search engine marketing (SEM) regulations aimed at developing the sector as a reliable source of news and business. According to local reports, the Search Engine Marketing Standard and Regulation is being circulated to drive

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Baidu PPC

Gordon Choi, SEM manager at alibaba.com, has a great article about Baidu’s new launch of its search marketing platform. In short the relaunch, started on April 20th, now offers advanced account setup possibilities getting closer to Google’s account management standard: Renamed from Baidu Bidding (百度竞价) to Baidu Marketing (百度推广) Account structure: Account – Campaign –

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China SEO: Quality of Baidu Search Results

I have always written about the fact that Baidu has a different user group than Google, e.g. in this article: compare Baidu and Google. This is true for both SEO and SEM results. The basic difference between the two search engines is that Baidu has more uneducated users who live in rural areas and/or are

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Baidu SEO and Baidu PPC (Baidu Paid Search)

I wrote a post about Baidu advertising a while ago and also posted about experiences with Chinese SEO which resulted in an interesting discussion about Baidu SEO. Also, several contact requests raised questions of how to do SEO in Baidu. So, I suppose it’s time for another Baidu SEO post, repeat a few things, answer

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China Search Engine: Chinese sites in Baidu backlash

Chinese portal Sohu.com and social networking sites including 51.com and Xiaonei have blocked Baidu from conducting searches of their sites. According to reports, the companies are trying to protect website users who have created personal profiles and blogs. These profiles, many of which were created for private audiences, can be crawled by search engines and

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Search engine markets shares in Asia

Latest update: Our trilogy on search engine research is now complete. Take a look what we found out about search engine market shares in Asia for 2012 and 2013 Update: Here is my latest post about Asian search engine market shares (2009/2010) Recent global market shares of search engines (I/2008, netapplications.com): Broken down into Asian

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