Search engine markets shares in Asia

Recent global market shares of search engines (I/2008, netapplications.com):

Broken down into Asian countries, Google’s markets share looks like this:

I did some research and compared the positions of the search engines in the following Asian markets. If available I added the rough percentages in market share, sometimes the available numbers vary really heavily. Total percentage per […]

Monetize your Chinese Website with these contextual partner programs

You got a website in Chinese language and want to monetize it? Here are some content ads provider and contextual partner programs in China which can be used to monetize a Chinese website:

Google Adsense China: Type: partner program for text, banner or video ads. Simplified and traditional Chinese available, works the same as in any […]

Baidu Brand Advertising Program

A new service from Baidu targets large corporations for increased brand awareness. The Brand Advertising Program will provide a prominent listing for advertisers, with multiple links and even graphic ads.

The banner on the right side (no.2) has a size of 175×300px and is animated gif. The whole ad covers almost 2/3 of my laptop screen. […]

Baidu’s recent new search services

Statistical data search
The statistical data search that is offered by Baidu, will enable an user to search whatever statistics available on the Web that are indexed by Baidu. I did some randomn searches like cell phone, loan, internet users, etc. in Chinese language but the data that were provided were all pretty old. I didn’t […]

PPC / SEM China: Search engine marketing and China keyword advertising, PPC China

A keyword advertising (also called SEM, search engine marketing, PPC, pay-per-click or paid search) campaign is the quick way to get on page one in the Chinese search engines. All major search engines in China offer the advertising channel PPC / SEM – although there are some differences between Baidu, Google and Yahoo. The idea […]

China SEO: Chinese Search Engine Optimization, China SEO Consulting

Search Engine Optimization or China SEO is a service we offer to improve the ranking of your website in the search engine result pages (SERPs) of Chinese search engines. Established for long in Western markets to attract customers, Chinese search engine optimization becomes more and more important. SEO in China is different due to […]

Yahoo’s banner attack on Baidu

Not long ago, Yahoo China released a new search advertising banner implying that baidu’s search results are not very accurate and just one-sided. Yahoo on the contrary claims to have a 360 degree full-search with very precise and comprehensive search results.

On the banner the fat man with the telescope is supposed to be baidu and […]

Chinese search engines: Comparing Baidu and Google

As in many other countries as well there are a lot of search engines in China but only a few have a relevant market share. These are especially Google and Baidu, and Yahoo to a minor part. Unlike to most other countries in the world, Google is not the market leader in China, in fact […]

Long tail SEO / SEM

In his book „The long tail” Chris Anderson talks about the growing importance of niches and its influence to the mass market. Take Rhapsody, an online music store, as an example. It has 1.5 million albums available for download, whereas a classic offline music store offers approximately 5.000 albums. What both online and offline sales […]