Asian Search Engine Market Shares (2009/2010)

Here is an update on search engine market shares in Asia. Most numbers are based on 2009 figures. Didn’t find anything about 2010 yet. If someone got input for 2010 or other sources as well, post a comment please, I will update the table. This time I tried to find several resources per country to […]

Baidu helps to launch SEM regulatory guide

Leading Chinese search engine Baidu, the Internet Society of China and the China Communications Standards Association have published a set of search engine marketing (SEM) regulations aimed at developing the sector as a reliable source of news and business.
According to local reports, the Search Engine Marketing Standard and Regulation is being circulated to drive out […]

Baidu PPC

Gordon Choi, SEM manager at alibaba.com, has a great article about Baidu’s new launch of its search marketing platform.
In short the relaunch, started on April 20th, now offers advanced account setup possibilities getting closer to Google’s account management standard:

Renamed from Baidu Bidding (百度竞价) to Baidu Marketing (百度推广)
Account structure: Account – Campaign – Ad Group – […]

China SEO: Quality of Baidu Search Results

I have always written about the fact that Baidu has a different user group than Google, e.g. in this article: compare Baidu and Google. This is true for both SEO and SEM results. The basic difference between the two search engines is that Baidu has more uneducated users who live in rural areas and/or are […]

Baidu SEO and Baidu PPC (Baidu Paid Search)

I wrote a post about Baidu advertising a while ago and also posted about experiences with Chinese SEO which resulted in an interesting discussion about Baidu SEO. Also, several contact requests raised questions of how to do SEO in Baidu. So, I suppose it’s time for another Baidu SEO post, repeat a few things, answer […]

China Search Engine: Chinese sites in Baidu backlash

Chinese portal Sohu.com and social networking sites including 51.com and Xiaonei have blocked Baidu from conducting searches of their sites.
According to reports, the companies are trying to protect website users who have created personal profiles and blogs. These profiles, many of which were created for private audiences, can be crawled by search engines and the […]

Search engine markets shares in Asia

Update: Here is my latest post about Asian search engine market shares (2009/2010)
Recent global market shares of search engines (I/2008, netapplications.com):

Broken down into Asian countries, Google’s markets share looks like this:

I did some research and compared the positions of the search engines in the following Asian markets. If available I added the rough percentages in […]

Monetize your Chinese Website with these contextual partner programs

You got a website in Chinese language and want to monetize it? Here are some content ads provider and contextual partner programs in China which can be used to monetize a Chinese website:

Google Adsense China: Type: partner program for text, banner or video ads. Simplified and traditional Chinese available, works the same as in any […]

Baidu Brand Advertising Program

A new service from Baidu targets large corporations for increased brand awareness. The Brand Advertising Program will provide a prominent listing for advertisers, with multiple links and even graphic ads.

The banner on the right side (no.2) has a size of 175×300px and is animated gif. The whole ad covers almost 2/3 of my laptop screen. […]

Baidu’s recent new search services

Statistical data search
The statistical data search that is offered by Baidu, will enable an user to search whatever statistics available on the Web that are indexed by Baidu. I did some randomn searches like cell phone, loan, internet users, etc. in Chinese language but the data that were provided were all pretty old. I didn’t […]

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