• Google Adsense China: Type: partner program for text, banner or video ads. Simplified and traditional Chinese available, works the same as in any Western language. Large advertiser database. Although the ads displayed on websites are often not targeted enough, it is pretty popular.

• Alimama.com: Very popular among Chinese webmasters and bloggers, it is an ad exchange portal where one can upload his website/blog and advertisers can book it. I reported earlier about alimama’s user base. Application procedure is Chinese only. Large advertiser database. Simplified Chinese only.

• Sohu/Sogou: Textlink ad solutions provided by Sohu, a minor but fast growing local Chinese search engine. Simplified Chinese only. Registration here.

• YSM: Yahoo’s paid search program, also offers contextual text link integration for webmasters in simplified and traditional Chinese language.

Explanation: Simplified Chinese used in mainland China only, traditional Chinese is used in Taiwan and Hongkong.

Before selecting the right online marketing channel there are a some strategic questions to answer. Target group information should be available, the general marketing strategy should be considered and how digital advertising fits into there. Interaction and integration with other sales channels in a company should be looked at and the goals of the online marketing campaigns itself.

Online Marketing Channels:

Search engine marketing / keyword advertising / SEM
Search engine optimization / SEO
Affiliate marketing
E-mail marketing
Banner advertising
Blog marketing

3digitalminds is a full service Internet marketing agency with a focus on web process design, performance marketing, online brand building and online marketing consulting. It has several years of experience in the Chinese online market and many well-known international companies (mainly located in Shanghai and Beijing) trust 3digitalminds to help them grow their online business.

During many online projects in China, both for Western and Chinese customers, 3digitalminds has developed a deep understanding of how the Internet in China works and what Chinese website visitors expect. In the meantime, 3digitalminds has developed to a full-service Internet marketing agency in China and can offer the whole range of online services covering the whole online value chain:

Internet Strategy and Marketing Consulting China

We can consult you how Internet marketing in China will best fit into your marketing strategy and contribute to your marketing goals. Cross-channel marketing, performance marketing (SEO and SEM), blog marketing, web 2.0 marketing models and online brand building are procedures we are familiar with. Moreover, the analysis of your Chinese Internet marketing activities is part of our portfolio. Understanding Chinese consumers is a core factor for successful online marketing in China. It is not only Beijing, Shanghai and Guangzhou anymore, no, the big growth rates come from the Tier 2 and Tier 3 cities like Dongguan, Wuhan, Tianjin, Shenyang, Chengdu, Chongqing, Qingdao, Nanjing, etc.

Design and Web Development

From low-cost and simple to highly complex and sophisticated can we offer web design services. Projects done include the development of car configurators, online loan calculator, online guided tours, Internet communities, corporate websites, Intranet and Extranets.

Chinese Internet Marketing

Online marketing offers comprise search engine optimization (SEO), keyword advertising (SEM), affiliate marketing, banner and rich media campaigns, electronic direct mailings, web 2.0 marketing, blog marketing, mobile marketing.
Constant optimization of online campaigns are an essential part of our service. We put high value on optimizing return-on-investment (ROI) of the online marketing budgets and have good experience in performance marketing and online awareness building.

Research and Monitoring

Successful online businesses rely on regular monitoring and optimization of their web presence and online marketing activities. Services we offer are website heatmaps/eyetracking, focus groups, A/B tests, dropout rate / funnel analysis, clickpath and navigation analysis.

The services of Internet marketing online agency 3digitalminds China in detail:

Online Marketing services

• Search engine marketing (SEM)
• Search engine optimization (SEO)
• Bannering and media campaigns
• Affiliate marketing
• E-Mail Marketing
• Mobile Marketing
• Virtual world and ingame marketing

Web design and online process optimization
Optimization of the online purchasing and brand funnel for lower user jump off rate and higher conversion rate.

Internet research
Find out what users think about your products and services and learn from the user’s point of view how they perceive your products and services.

Online strategy consulting and marketing consulting
A successful online business needs to follow a clear strategy. Both for itself and how the Internet business can be integrated into your existing offline business.

What you can expect from online marketing agency 3digitalminds Shanghai and Beijing

• Many years of experience in conceiving and realizing websites, configurators, calculators and informational tours.
• Creativity in online brand communication and a didactical approach for preparing complex matters (customer/brand experience).
• Successful creation of user-friendly, accessible online systems for navigation and interaction (usability/accessibility).
• Overview about current online trends and needs of online target groups. When specifying the parameters we try to meet the needs of the target groups as closely as possible (using plug-ins, Java, browser types, resolution etc.).
• Comprehensive technical know-how such as the implementation of online content management systems (CMS). We also advise you when you wish to select a CMS.
• Useful documentation of design guidelines in an online design guide. (Extent depends on project complexity.)
• Support during system activation.

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