Alimama: Chinese Ad Exchange

Under the name of Alimama, Alibaba started the first ad exchange platform in China.
“No longer will 80% of China’s website traffic go unmonetized”, said Jin Jianhang, an Alibaba Group spokesperson. “The launch of Alimama makes web publishing commercially viable for China’s more than one million small- and medium-sized web sites. At the same time, advertisers [...]

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Stefan is Managing Director of 3digitalminds Co., Ltd., a China Internet marketing agency and SEO company. He shares thoughts and experiences about online marketing in China, China SEO and Chinese PPC.
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