The power of online consumer voices

Mouth-to-mouth recommendations have always been a strong medium of influence. But being placed online opens a new dimension to their influence: always available, easy to find, can be commented on, single opinions result in powerful and long-lasting discussions without knowing the outcome.
Businesses and brands are no longer the ones that spread out the message. Consumers […]

Presentation at AmCham Taipei

I gave a speech about Internet marketing in Asian countries at a luncheon organized by the American Chamber of Commerce Marketing & Distribution Committee in Taipei, Taiwan. I talked about online marketing channels like search engine optimization (SEO), keyword advertising (SEM, PPC) and social media (blogs and online communities). In the following you can find […]

Usability of Chinese websites

Mediaman China conducted a usability test for Chinese websites with a focus on financial and bank websites. The test took place in a usability test lab in Shanghai. The websites of three Chinese banks were tested (Industrial and Commercial bank of China, Bank of China, Hua Xia Bank) and two websites from German financial institutions […]

3digitalminds: China SEO agency and Internet marketing agency for online marketing and SEO consulting in China

Online Marketing in China is definitely different to that in Western countries. Chinese online users have different habits and experiences in how to use the Internet. To run a successful online business in China requires a online marketing agency as a partner that is used to the desires of Chinese online users and has profound […]