E-Commerce and Online Marketing in China
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Internet demographics in China

The Digital Advertising Yearbook from the Asia Digital Marketing Association (ADMA) is really a valuable source of information when it comes to Internet statistics in the Chinese online market. I extracted some information below: Demographics According to the CNNIC, 18-to-24-year-olds are nearly four times as likely to be Internet users than the general population. (Source:

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Web 2.0 players in China

Here is a complete list of the most important web 2.0 projects in China. The list was originally assembled by showeb2.0 and translated by Rick Martin. Great stuff! Social bookmarking: QQ Bookmarks, Baidu Bookmarks, Yahoo.cn My Web, 9fav.com, Chouti, LeShou.com, inu.cc, tolib.com, hemidemi.com, and Otag.cn. Video storage/sharing: Tudou.com, 56.com, Youku.com, 6 Rooms, hupu.tv, bobouni.com, Mofile.com,

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Usability of Chinese websites

Mediaman China conducted a usability test for Chinese websites with a focus on financial and bank websites. The test took place in a usability test lab in Shanghai. The websites of three Chinese banks were tested (Industrial and Commercial bank of China, Bank of China, Hua Xia Bank) and two websites from German financial institutions

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Long tail SEO / SEM

In his book „The long tail” Chris Anderson talks about the growing importance of niches and its influence to the mass market. Take Rhapsody, an online music store, as an example. It has 1.5 million albums available for download, whereas a classic offline music store offers approximately 5.000 albums. What both online and offline sales

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2007 Venture Capital Investments in the Chinese Online Market

Published on August 27, 2007 by in business

According to the Ernst & Young Quarterly China Venture Capital Report said that there were 22 separate venture capital deals in the second quarter of 2007 in China involving Internet firms that dealt with some form of information resources. The value of those deals was a record $209 million. This is a plus towards the

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VC for Social Networking Sites in China: Online Dating prevails

Published on August 24, 2007 by in business

ChinaVenture gives a summary of the venture capital investments from 2003 to 2006. The following table is translated and I added some information: There is a clear focus on online dating communities. Why? Social life changes rapidly in China. Especially young people move to the cities in order to study or find a adequate job.

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200 most successful websites

The 2007 Web Trend Map is available. First time including a Chinese line with the most important websites in China (Baidu, Sina, Yahoo, QQ, PCHome, Taobao, Tom, 163, etc.). Fascinating, a great work and a must for every Internet marketing expert. That’s what iA says: The 200 most successful websites on the web, ordered by category, proximity, success, popularity and

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