China Internet Advertising Trends 2008
Posted on January 15, 2008
Filed Under online marketing | 1 Comment
My personal view on trends I see for the Chinese Internet advertising in 2008:
Internet Advertising Trend No. 1:
Using the power of individual expression
It is no secret that users get tired about pure banner advertising more and more. But still banners are an important means to reach a mass of consumers. However, banners are just superficial [...]
Chinese rely heavier on user-generated content than Americans
Posted on January 2, 2008
Filed Under online marketing | 6 Comments
marketingcharts.com reports that Chinese consumers have dramatically surpassed Americans in adopting Web 2.0 behavior, relying heavily on social media for guidance in purchase decisions, according to data from Netpop.
The Chinese-consumer behavior data have broad implications for American companies intent on selling consumer goods in China, Netpop said.
Among the key findings of the report, “Netpop | [...]
Alimama: Chinese Ad Exchange
Posted on December 29, 2007
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Under the name of Alimama, Alibaba started the first ad exchange platform in China.
“No longer will 80% of China’s website traffic go unmonetized”, said Jin Jianhang, an Alibaba Group spokesperson. “The launch of Alimama makes web publishing commercially viable for China’s more than one million small- and medium-sized web sites. At the same time, advertisers [...]
Baidu Brand Advertising Program
Posted on December 19, 2007
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A new service from Baidu targets large corporations for increased brand awareness. The Brand Advertising Program will provide a prominent listing for advertisers, with multiple links and even graphic ads.
The banner on the right side (no.2) has a size of 175×300px and is animated gif. The whole ad covers almost 2/3 of my laptop screen. [...]
Baidu’s recent new search services
Posted on December 19, 2007
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Statistical data search
The statistical data search that is offered by Baidu, will enable an user to search whatever statistics available on the Web that are indexed by Baidu. I did some randomn searches like cell phone, loan, internet users, etc. in Chinese language but the data that were provided were all pretty old. I didn’t [...]
Yahoo’s banner attack on Baidu
Posted on December 14, 2007
Filed Under Uncategorized | 2 Comments
Not long ago, Yahoo China released a new search advertising banner implying that baidu’s search results are not very accurate and just one-sided. Yahoo on the contrary claims to have a 360 degree full-search with very precise and comprehensive search results.
On the banner the fat man with the telescope is supposed to be baidu and [...]
Chinese search engines: Comparing Baidu and Google
Posted on November 15, 2007
Filed Under online marketing | 3 Comments
As in many other countries as well there are a lot of search engines in China but only a few have a relevant market share. These are especially Google and Baidu, and Yahoo to a minor part. Unlike to most other countries in the world, Google is not the market leader in China, in fact [...]
Chinese web 2.0 postcard
Posted on October 31, 2007
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The Chinese Blogger Conference will take place this weekend (November, 3rd to 4th). Since half a year before the event, Chinese web 2.0 companies were asked to place their logo on the postcard shown above. A nice idea, I think, especially as you can see labels that are not part of the regular web 2.0 [...]
Internet demographics in China
Posted on October 26, 2007
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The Digital Advertising Yearbook from the Asia Digital Marketing Association (ADMA) is really a valuable source of information when it comes to Internet statistics in the Chinese online market. I extracted some information below:
Demographics
According to the CNNIC, 18-to-24-year-olds are nearly four times as likely to be Internet users than the general population. (Source: eMarketer)
In 2006, [...]
Web 2.0 players in China
Posted on October 11, 2007
Filed Under business, online marketing | 1 Comment
Here is a complete list of the most important web 2.0 projects in China. The list was originally assembled by showeb2.0 and translated by Rick Martin. Great stuff!
Social bookmarking: QQ Bookmarks, Baidu Bookmarks, Yahoo.cn My Web, 9fav.com, Chouti, LeShou.com, inu.cc, tolib.com, hemidemi.com, and Otag.cn.
Video storage/sharing: Tudou.com, 56.com, Youku.com, 6 Rooms, hupu.tv, bobouni.com, Mofile.com, UUMe.com, [...]
China Marketing Agency:
The boss is blogging
Stefan is Managing Director of 3digitalminds Co., Ltd., a China Internet marketing agency and SEO company. He shares thoughts and experiences about online marketing in China, China SEO and Chinese PPC.Contact
