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Experiences with Chinese SEO and SEM

During several Chinese SEO pitches and SEO projects here in China I often came across the same imaginations about SEO again and again, no matter if giving a SEO presentation at Chinese or international companies. Here are a few of my Chinese SEO experiences . Feel free to comment on that, I am interested in

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Importance of BBS for Chinese Internet Users

Read this great post about BBS in China. It is really surprising how heavily bulletin-board-systems (BBS) are used in China. Here are some excerpts of Gang Lu’s post: 80% of Chinese sites are running their own BBS and the total daily page view is over 1600 million and 10 million posts are published every day.

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China Internet Advertising Trends 2008

My personal view on trends I see for the Chinese Internet advertising in 2008: Internet Advertising Trend No. 1: Using the power of individual expression It is no secret that users get tired about pure banner advertising more and more. But still banners are an important means to reach a mass of consumers. However, banners

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Chinese rely heavier on user-generated content than Americans

marketingcharts.com reports that Chinese consumers have dramatically surpassed Americans in adopting Web 2.0 behavior, relying heavily on social media for guidance in purchase decisions, according to data from Netpop. The Chinese-consumer behavior data have broad implications for American companies intent on selling consumer goods in China, Netpop said. Among the key findings of the report,

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Alimama: Chinese Ad Exchange

Under the name of Alimama, Alibaba started the first ad exchange platform in China. “No longer will 80% of China’s website traffic go unmonetized”, said Jin Jianhang, an Alibaba Group spokesperson. “The launch of Alimama makes web publishing commercially viable for China’s more than one million small- and medium-sized web sites. At the same time,

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Baidu Brand Advertising Program

A new service from Baidu targets large corporations for increased brand awareness. The Brand Advertising Program will provide a prominent listing for advertisers, with multiple links and even graphic ads. The banner on the right side (no.2) has a size of 175x300px and is animated gif. The whole ad covers almost 2/3 of my laptop

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Baidu’s recent new search services

Statistical data search The statistical data search that is offered by Baidu, will enable an user to search whatever statistics available on the Web that are indexed by Baidu. I did some randomn searches like cell phone, loan, internet users, etc. in Chinese language but the data that were provided were all pretty old. I

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Yahoo’s banner attack on Baidu

Not long ago, Yahoo China released a new search advertising banner implying that baidu’s search results are not very accurate and just one-sided. Yahoo on the contrary claims to have a 360 degree full-search with very precise and comprehensive search results. On the banner the fat man with the telescope is supposed to be baidu

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Chinese search engines: Comparing Baidu and Google

As in many other countries as well there are a lot of search engines in China but only a few have a relevant market share. These are especially Google and Baidu, and Yahoo to a minor part. Unlike to most other countries in the world, Google is not the market leader in China, in fact

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Chinese web 2.0 postcard

The Chinese Blogger Conference will take place this weekend (November, 3rd to 4th). Since half a year before the event, Chinese web 2.0 companies were asked to place their logo on the postcard shown above. A nice idea, I think, especially as you can see labels that are not part of the regular web 2.0

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