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Online youth in China

Published on May 21, 2008 by in online marketing

According to new figures from the China Internet Network Information Center, there are 107m internet users in China aged below 25, roughly half of the online population. These users are ahead of the curve when it comes to social media and new technology take-up. About 33% of young web users said they had updated their

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Chinese demographics

Published on May 6, 2008 by in online marketing

The Manager Magazin has some great figures about Chinese demographics. I summarized and translated them and added some own thoughts and conclusions. Although they are originally not directly connected to the Internet and online marketing, numbers like the following are always a good source to draw some interesting conclusions about online marketing (which you will

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China Domains for Sale

Published on April 30, 2008 by in business

Here are a few domains that I registered during the past years. I want to either sell them or pick one or two business cases to bring them alive if an investor can bring in some financial backing. The complete list is here. Anybody interested, contact me. China Dating Domains Domains for the 15 largest

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Urban Development in China

Ok, doesn’t seem to be a online marketing related topic at the first glimpse. But when it comes to the development of the Internet usage in China the development of cities is definitely a crucial part of Internet penetration in China. Actually, many reports about Internet demographics in China just focus on the Tier1 cities

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Hongkong: Web overtakes TV for men

Hong Kong’s men now spend more time on the internet than they do watching TV. Synovate’s latest ‘Media Atlas’ survey shows that men aged 15-64 spend 142 minutes online a day, compared with 137 minutes watching TV. It is the first time TV has been displaced as the most watched medium. Women, however, continue to

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Search engine markets shares in Asia

Latest update: Our trilogy on search engine research is now complete. Take a look what we found out about search engine market shares in Asia for 2012 and 2013 Update: Here is my latest post about Asian search engine market shares (2009/2010) Recent global market shares of search engines (I/2008, netapplications.com): Broken down into Asian

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Online marketing: Beer flow in Germany

Today comes a somewhat off-topic post about beer life in Germany. But as it is a nice stereotype used for an online marketing campaign by the German airline Lufthansa, I thought I have to do some promotion for my home country. Take a look and enjoy. Yes! Beer is good for the skin, didn’t you

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Online habits: China vs US

Here comes a follow-up to one of my previous posts about Chinese online behavior. JWT conducted a study called ‘Young digital mavens’ among young Internet users aged 16 to 25. The results are summarized here, a more extensive post can be found here. Once again the results are just amazing how heavily the Chinese users

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Web Trend Map 2008 released

In this year’s publication of the Web Trend Map, the Information Architects chose a Tokyo-area train map style design of the global Internet landscape and it even comes with a great clickable online version. Besides you can download in A3 format and even order a A0 copy for 50 USD. You need to be quick

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Monetize your Chinese Website with these contextual partner programs

You got a website in Chinese language and want to monetize it? Here are some content ads provider and contextual partner programs in China which can be used to monetize a Chinese website: Google Adsense China: Type: partner program for text, banner or video ads. Simplified and traditional Chinese available, works the same as in

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