E-Commerce and Online Marketing in China
China digital agency 3digitalminds is your partner for online marketing in China and Taiwan. We are your one-stop-shop for getting your go-to-market strategy right, execute e-commerce and online marketing (SEO, social media, display ads, etc.) and build your mobile websites for the Chinese market.

Latest project: Portal für digitale Nomaden und ortsunabhängige Jobs


Contact us now
formats

China Search Engine: Chinese sites in Baidu backlash

Chinese portal Sohu.com and social networking sites including 51.com and Xiaonei have blocked Baidu from conducting searches of their sites. According to reports, the companies are trying to protect website users who have created personal profiles and blogs. These profiles, many of which were created for private audiences, can be crawled by search engines and

Read More…

 
 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
1 Comment  comments 
formats

E-Commerce in China: Alibaba, Ctrip, Taobao and others

Alibaba Group has merged two of its fastest-growing divisions, digital advertising exchange service Alimama and consumer-based auction platform Taobao.com. In a statement, group chairman Jack Ma said consolidating the platforms’ operations will better attract sellers and provide consumers with more options, further advancing the Alibaba name brand. The move comes after Alibaba posted stellar second-quarter

Read More…

 
 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
2 Comments  comments 
formats

China advertising spend growth revised downward

Carat has released new global adspend forecasts for 2008 and 2009, revising China’s growth downwards by a percentage point for this year, and over two per cent next year. According to the report, the downward revision this year, from 19.7 per cent to 18.2 per cent, is due to the impact of the May earthquake,

Read More…

 
 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
2 Comments  comments 
formats

Digital spend in China enjoys accelerated growth

The Olympics has boosted Chinese online adspend by 73 per cent year on year in the second quarter. Research by Analysys International shows that Chinese online spend rose to Rmb 2.8 billion (US$410 million), including Rmb 1.4 billion of display spend. Those figures followed a second-quarter financial report from Sohu, official internet partner of the

Read More…

 
 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
No Comments  comments 
formats

Chinese web users pass 250 million

The Chinese web population has grown to 253 million, having expanded by 91 million in the past 12 months. The figures – which confirm China as the world’s biggest online market by number of users – were released by the China Internet Network Information Center. Around 214 million users have broadband access. The report also

Read More…

 
 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
No Comments  comments 
formats

Digital set to overtake newspapers in China

Digital adspend in China will overtake both newspaper and outdoor advertising by the end of this year, with the gap set to widen in 2009, according to new figures from GroupM. The media group’s ‘This year, next year’ forecast predicts that the combined spend for internet and other digital advertising (principally mobile and LCD screens)

Read More…

 
 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
1 Comment  comments 
formats

Is Search a Channel for Brand Building?

Many conversion-driven businesses have long integrated search marketing and search engine optimization into their marketing mix. With great success as search engine marketing offers some big advantages for advertisers: Low divergence-losses, the searcher already knows what he wants. Desire doesn’t need to be created, the user already has it. The result is that the budget

Read More…

 
 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
No Comments  comments 
formats

Presentation at AmCham Taipei

I gave a speech about Internet marketing in Asian countries at a luncheon organized by the American Chamber of Commerce Marketing & Distribution Committee in Taipei, Taiwan. I talked about online marketing channels like search engine optimization (SEO), keyword advertising (SEM, PPC) and social media (blogs and online communities). In the following you can find

Read More…

 
 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
No Comments  comments 
formats

Social Media Use in Asia

Update: Don’t forget to check this update about Social Media and SEO in Asia (China, Japan, South Korea) from May 2010. In Asian countries, social media is a very important parts of the online marketing mix and many brands use blogs and communities to create brand awareness. This post offers some numbers and reasons about

Read More…

 
 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
4 Comments  comments 
formats

How copying web content can backfire

Published on May 22, 2008 by in business

Marc van der Chijs, co-founder of tudou.com, one of the largest video-sharing sites in China, made some interesting experiences with how copying website content can increase your knowledge about competitors: We had no clue why, we had gotten a lot of traffic during the day from search engines and sites like hao123.com, but it was

Read More…

 
Tags:
 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
1 Comment  comments 
© 2012 (c) Online Marketing in China & Taiwan. Market Entry in Asia
credit