Chinese web users pass 250 million
Posted on July 25, 2008
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The Chinese web population has grown to 253 million, having expanded by 91 million in the past 12 months.
The figures – which confirm China as the world’s biggest online market by number of users – were released by the China Internet Network Information Center. Around 214 million users have broadband access.
The report also shows that [...]
Digital set to overtake newspapers in China
Posted on July 19, 2008
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Digital adspend in China will overtake both newspaper and outdoor advertising by the end of this year, with the gap set to widen in 2009, according to new figures from GroupM.
The media group’s ‘This year, next year’ forecast predicts that the combined spend for internet and other digital advertising (principally mobile and LCD screens) will [...]
Is Search a Channel for Brand Building?
Posted on July 18, 2008
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Many conversion-driven businesses have long integrated search marketing and search engine optimization into their marketing mix. With great success as search engine marketing offers some big advantages for advertisers:
Low divergence-losses, the searcher already knows what he wants. Desire doesn’t need to be created, the user already has it. The result is that the budget can [...]
Presentation at AmCham Taipei
Posted on June 16, 2008
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I gave a speech about Internet marketing in Asian countries at a luncheon organized by the American Chamber of Commerce Marketing & Distribution Committee in Taipei, Taiwan. I talked about online marketing channels like search engine optimization (SEO), keyword advertising (SEM, PPC) and social media (blogs and online communities). In the following you can find [...]
Social Media Use in Asia
Posted on June 13, 2008
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Update: Don’t forget to check this update about Social Media and SEO in Asia (China, Japan, South Korea) from May 2010.
In Asian countries, social media is a very important parts of the online marketing mix and many brands use blogs and communities to create brand awareness. This post offers some numbers and reasons about the [...]
How copying web content can backfire
Posted on May 22, 2008
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Marc van der Chijs, co-founder of tudou.com, one of the largest video-sharing sites in China, made some interesting experiences with how copying website content can increase your knowledge about competitors:
We had no clue why, we had gotten a lot of traffic during the day from search engines and sites like hao123.com, but it [...]
Online youth in China
Posted on May 21, 2008
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According to new figures from the China Internet Network Information Center, there are 107m internet users in China aged below 25, roughly half of the online population. These users are ahead of the curve when it comes to social media and new technology take-up. About 33% of young web users said [...]
Chinese demographics
Posted on May 6, 2008
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The Manager Magazin has some great figures about Chinese demographics. I summarized and translated them and added some own thoughts and conclusions. Although they are originally not directly connected to the Internet and online marketing, numbers like the following are always a good source to draw some interesting conclusions about online marketing (which you will [...]
China Domains for Sale
Posted on April 30, 2008
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Here are a few domains that I registered during the past years. I want to either sell them or pick one or two business cases to bring them alive if an investor can bring in some financial backing. The complete list is here. Anybody interested, contact me.
China Dating Domains
Domains for the 15 largest Tier1 and [...]
Urban Development in China
Posted on April 22, 2008
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Ok, doesn’t seem to be a online marketing related topic at the first glimpse. But when it comes to the development of the Internet usage in China the development of cities is definitely a crucial part of Internet penetration in China. Actually, many reports about Internet demographics in China just focus on the Tier1 cities [...]
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Stefan is Managing Director of 3digitalminds Co., Ltd., a China Internet marketing agency and SEO company. He shares thoughts and experiences about online marketing in China, China SEO and Chinese PPC.Contact
