Alimama: Chinese Ad Exchange

Posted on December 29, 2007
Filed Under online marketing | Leave a Comment

Under the name of Alimama, Alibaba started the first ad exchange platform in China.
“No longer will 80% of China’s website traffic go unmonetized”, said Jin Jianhang, an Alibaba Group spokesperson. “The launch of Alimama makes web publishing commercially viable for China’s more than one million small- and medium-sized web sites. At the same time, advertisers […]

Baidu Brand Advertising Program

Posted on December 19, 2007
Filed Under online marketing | 1 Comment

A new service from Baidu targets large corporations for increased brand awareness. The Brand Advertising Program will provide a prominent listing for advertisers, with multiple links and even graphic ads.

The banner on the right side (no.2) has a size of 175×300px and is animated gif. The whole ad covers almost 2/3 of my laptop screen. […]

Baidu’s recent new search services

Posted on December 19, 2007
Filed Under online marketing | Leave a Comment

Statistical data search
The statistical data search that is offered by Baidu, will enable an user to search whatever statistics available on the Web that are indexed by Baidu. I did some randomn searches like cell phone, loan, internet users, etc. in Chinese language but the data that were provided were all pretty old. I didn’t […]

Yahoo’s banner attack on Baidu

Posted on December 14, 2007
Filed Under Uncategorized | 2 Comments

Not long ago, Yahoo China released a new search advertising banner implying that baidu’s search results are not very accurate and just one-sided. Yahoo on the contrary claims to have a 360 degree full-search with very precise and comprehensive search results.

On the banner the fat man with the telescope is supposed to be baidu and […]

Chinese search engines: Comparing Baidu and Google

Posted on November 15, 2007
Filed Under online marketing | 1 Comment

As in many other countries as well there are a lot of search engines in China but only a few have a relevant market share. These are especially Google and Baidu, and Yahoo to a minor part. Unlike to most other countries in the world, Google is not the market leader in China, in fact […]

Chinese web 2.0 postcard

Posted on October 31, 2007
Filed Under online marketing | Leave a Comment

The Chinese Blogger Conference will take place this weekend (November, 3rd to 4th). Since half a year before the event, Chinese web 2.0 companies were asked to place their logo on the postcard shown above. A nice idea, I think, especially as you can see labels that are not part of the regular web 2.0 […]

Internet demographics in China

Posted on October 26, 2007
Filed Under online marketing | 3 Comments

The Digital Advertising Yearbook from the Asia Digital Marketing Association (ADMA) is really a valuable source of information when it comes to Internet statistics in the Chinese online market. I extracted some information below:
Demographics
According to the CNNIC, 18-to-24-year-olds are nearly four times as likely to be Internet users than the general population. (Source: eMarketer)
In 2006, […]

Web 2.0 players in China

Posted on October 11, 2007
Filed Under business, online marketing | 1 Comment

Here is a complete list of the most important web 2.0 projects in China. The list was originally assembled by showeb2.0 and translated by Rick Martin. Great stuff!
Social bookmarking: QQ Bookmarks, Baidu Bookmarks, Yahoo.cn My Web, 9fav.com, Chouti, LeShou.com, inu.cc, tolib.com, hemidemi.com, and Otag.cn.
Video storage/sharing: Tudou.com, 56.com, Youku.com, 6 Rooms, hupu.tv, bobouni.com, Mofile.com, UUMe.com, […]

Usability of Chinese websites

Posted on October 9, 2007
Filed Under business, online marketing | Leave a Comment

Mediaman China conducted a usability test for Chinese websites with a focus on financial and bank websites. The test took place in a usability test lab in Shanghai. The websites of three Chinese banks were tested (Industrial and Commercial bank of China, Bank of China, Hua Xia Bank) and two websites from German financial institutions […]

Long tail SEO / SEM

Posted on September 15, 2007
Filed Under online marketing | 3 Comments

In his book „The long tail” Chris Anderson talks about the growing importance of niches and its influence to the mass market. Take Rhapsody, an online music store, as an example. It has 1.5 million albums available for download, whereas a classic offline music store offers approximately 5.000 albums. What both online and offline sales […]

« go back — keep looking »