China advertising spend growth revised downward
Posted on August 28, 2008
Filed Under online marketing | 1 Comment
Carat has released new global adspend forecasts for 2008 and 2009, revising China’s growth downwards by a percentage point for this year, and over two per cent next year.
According to the report, the downward revision this year, from 19.7 per cent to 18.2 per cent, is due to the impact of the May earthquake, and [...]
Digital spend in China enjoys accelerated growth
Posted on August 18, 2008
Filed Under online marketing | Leave a Comment
The Olympics has boosted Chinese online adspend by 73 per cent year on year in the second quarter.
Research by Analysys International shows that Chinese online spend rose to Rmb 2.8 billion (US$410 million), including Rmb 1.4 billion of display spend. Those figures followed a second-quarter financial report from Sohu, official internet partner of the Games, [...]
Chinese web users pass 250 million
Posted on July 25, 2008
Filed Under online marketing | Leave a Comment
The Chinese web population has grown to 253 million, having expanded by 91 million in the past 12 months.
The figures – which confirm China as the world’s biggest online market by number of users – were released by the China Internet Network Information Center. Around 214 million users have broadband access.
The report also shows that [...]
Digital set to overtake newspapers in China
Posted on July 19, 2008
Filed Under online marketing | 1 Comment
Digital adspend in China will overtake both newspaper and outdoor advertising by the end of this year, with the gap set to widen in 2009, according to new figures from GroupM.
The media group’s ‘This year, next year’ forecast predicts that the combined spend for internet and other digital advertising (principally mobile and LCD screens) will [...]
Is Search a Channel for Brand Building?
Posted on July 18, 2008
Filed Under online marketing | Leave a Comment
Many conversion-driven businesses have long integrated search marketing and search engine optimization into their marketing mix. With great success as search engine marketing offers some big advantages for advertisers:
Low divergence-losses, the searcher already knows what he wants. Desire doesn’t need to be created, the user already has it. The result is that the budget can [...]
Presentation at AmCham Taipei
Posted on June 16, 2008
Filed Under online marketing | Leave a Comment
I gave a speech about Internet marketing in Asian countries at a luncheon organized by the American Chamber of Commerce Marketing & Distribution Committee in Taipei, Taiwan. I talked about online marketing channels like search engine optimization (SEO), keyword advertising (SEM, PPC) and social media (blogs and online communities). In the following you can find [...]
Social Media Use in Asia
Posted on June 13, 2008
Filed Under online marketing | 4 Comments
Update: Don’t forget to check this update about Social Media and SEO in Asia (China, Japan, South Korea) from May 2010.
In Asian countries, social media is a very important parts of the online marketing mix and many brands use blogs and communities to create brand awareness. This post offers some numbers and reasons about the [...]
How copying web content can backfire
Posted on May 22, 2008
Filed Under business | 1 Comment
Marc van der Chijs, co-founder of tudou.com, one of the largest video-sharing sites in China, made some interesting experiences with how copying website content can increase your knowledge about competitors:
We had no clue why, we had gotten a lot of traffic during the day from search engines and sites like hao123.com, but it [...]
Online youth in China
Posted on May 21, 2008
Filed Under online marketing | Leave a Comment
According to new figures from the China Internet Network Information Center, there are 107m internet users in China aged below 25, roughly half of the online population. These users are ahead of the curve when it comes to social media and new technology take-up. About 33% of young web users said [...]
Chinese demographics
Posted on May 6, 2008
Filed Under online marketing | 3 Comments
The Manager Magazin has some great figures about Chinese demographics. I summarized and translated them and added some own thoughts and conclusions. Although they are originally not directly connected to the Internet and online marketing, numbers like the following are always a good source to draw some interesting conclusions about online marketing (which you will [...]
« go back — keep looking »China Marketing Agency:
The boss is blogging
Stefan is Managing Director of 3digitalminds Co., Ltd., a China Internet marketing agency and SEO company. He shares thoughts and experiences about online marketing in China, China SEO and Chinese PPC.Contact
