China SEO: Quality of Baidu Search Results

Posted on October 31, 2008
Filed Under online marketing | 2 Comments

I have always written about the fact that Baidu has a different user group than Google, e.g. in this article: compare Baidu and Google. This is true for both SEO and SEM results. The basic difference between the two search engines is that Baidu has more uneducated users who live in rural areas and/or are […]

Baidu SEO and Baidu PPC (Baidu Paid Search)

Posted on October 22, 2008
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I wrote a post about Baidu advertising a while ago and also posted about experiences with Chinese SEO which resulted in an interesting discussion about Baidu SEO. Also, several contact requests raised questions of how to do SEO in Baidu. So, I suppose it’s time for another Baidu SEO post, repeat a few things, answer […]

Search Engine Keyword Marketing in TV Spots and Outdoor Ads

Posted on September 12, 2008
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I just wrote a post about how brand marketers can adopt search engine marketing. Now here comes a great example of cross-channel advertising. In Taiwan, there is an interesting development to observe: more and more TV spots show a search engine slot filled with keywords in the closing screen of the spot. In most cases […]

China Search Engine: Chinese sites in Baidu backlash

Posted on September 12, 2008
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Chinese portal Sohu.com and social networking sites including 51.com and Xiaonei have blocked Baidu from conducting searches of their sites.
According to reports, the companies are trying to protect website users who have created personal profiles and blogs. These profiles, many of which were created for private audiences, can be crawled by search engines and the […]

E-Commerce in China: Alibaba, Ctrip, Taobao and others

Posted on September 5, 2008
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Alibaba Group has merged two of its fastest-growing divisions, digital advertising exchange service Alimama and consumer-based auction platform Taobao.com.
In a statement, group chairman Jack Ma said consolidating the platforms’ operations will better attract sellers and provide consumers with more options, further advancing the Alibaba name brand.
The move comes after Alibaba posted stellar second-quarter earnings, which […]

China advertising spend growth revised downward

Posted on August 28, 2008
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Carat has released new global adspend forecasts for 2008 and 2009, revising China’s growth downwards by a percentage point for this year, and over two per cent next year.
According to the report, the downward revision this year, from 19.7 per cent to 18.2 per cent, is due to the impact of the May earthquake, and […]

Digital spend in China enjoys accelerated growth

Posted on August 18, 2008
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The Olympics has boosted Chinese online adspend by 73 per cent year on year in the second quarter.
Research by Analysys International shows that Chinese online spend rose to Rmb 2.8 billion (US$410 million), including Rmb 1.4 billion of display spend. Those figures followed a second-quarter financial report from Sohu, official internet partner of the Games, […]

Chinese web users pass 250 million

Posted on July 25, 2008
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The Chinese web population has grown to 253 million, having expanded by 91 million in the past 12 months.
The figures - which confirm China as the world’s biggest online market by number of users - were released by the China Internet Network Information Center. Around 214 million users have broadband access.
The report also shows that […]

Digital set to overtake newspapers in China

Posted on July 19, 2008
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Digital adspend in China will overtake both newspaper and outdoor advertising by the end of this year, with the gap set to widen in 2009, according to new figures from GroupM.
The media group’s ‘This year, next year’ forecast predicts that the combined spend for internet and other digital advertising (principally mobile and LCD screens) will […]

Is Search a Channel for Brand Building?

Posted on July 18, 2008
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Many conversion-driven businesses have long integrated search marketing and search engine optimization into their marketing mix. With great success as search engine marketing offers some big advantages for advertisers:

Low divergence-losses, the searcher already knows what he wants. Desire doesn’t need to be created, the user already has it. The result is that the budget can […]

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