Ok, doesn’t seem to be a online marketing related topic at the first glimpse. But when it comes to the development of the Internet usage in China the development of cities is definitely a crucial part of Internet penetration in China. Actually, many reports about Internet demographics in China just focus on the Tier1 cities like Beijing, Shanghai and Guangzhou. But in fact, the rural areas show the biggest growth in terms of Internet usage and the development of cities in rural areas are kind of hubs for Internet penetration.
Demographic trends in China show that the population is continuously increasing. The urban population which was approximately 430 million in 2001 might reach 850 million by the year 2015, and the number of cities with over 100,000 people is estimated to increase from 630 (2001) to over 1,000 (2015).
China’s urban population has grown in cities of all sizes. Nevertheless, townships of between 5,000 and 10,000 people are witnessing the fastest growth. Although efficient and effective improvements of water supply and enhancement of water treatment have progressed in China’s large cities, environmental management in the expanding towns and townships remains a challenge. Pollution in these smaller urban settings is not well monitored and their development plans include only limited provision to concentrate on.