Latest update: Our trilogy on search engine research is now complete. Take a look what we found out about search engine market shares in Asia for 2012 and 2013
Update: Here is my latest post about Asian search engine market shares (2009/2010)
Recent global market shares of search engines (I/2008, netapplications.com):
Broken down into Asian countries, Google’s markets share looks like this:
I did some research and compared the positions of the search engines in the following Asian markets. If available I added the rough percentages in market share, sometimes the available numbers vary really heavily. Total percentage per country can exceed 100% as users use more than one search engine (depends on the source). Anybody got better, more accurate or additional numbers, just post them, I’ll update the chart.
It is very obvious that Google’s global market share is nurtured by high market shares in the US and EU. In some parts of Asia local search engines and Yahoo are often preferred. Why is that?
- missing language adaptation, Google mainly dominates English-speaking countries
- poor management skill, read the comments of this article
- local search engines better serve the desires of the search engine users. Example: Naver in Korea with a total different search result page layout that’s been copied by Google
It is also interesting that e.g. in Vietnam Google is the market leader whereas in the Philippines Yahoo obviously leads the market. And both countries are not English language dominated, I suppose. Any explanations for that?