Online habits: China vs US

Posted on March 25, 2008
Filed Under online marketing |

Here comes a follow-up to one of my previous posts about Chinese online behavior. JWT conducted a study called ‘Young digital mavens’ among young Internet users aged 16 to 25. The results are summarized here, a more extensive post can be found here.

Once again the results are just amazing how heavily the Chinese users are adopted to the Internet and how intensively they use it. Advertisers in China should really have an eye on these studies as they contain very important information. And they should also raise some questions how to allocate marketing budgets, how much weight put on e.g. TV spots, how much attention on online marketing.

Embracing life online

  • I live some of my life online: CN 86%, US 42%
  • Online is as real as offline: CN 37%, US 16%
  • I have a parallel life online: CN 61%, US 13%

Self-expression on the web

  • I have expressed personal opinions and/or written about myself online: CN 72%, US 56%
  • Online I feel free to do and say things I wouldn’t do or say offline: CN 73%, US 32%
  • I sometimes express myself more strongly online than I generally do in person: CN 52%, US 43%

Relationships online

  • It’s perfectly possible to have real relationships online with no face-to-face contact: CN 63%, US 21%
  • The Internet helps me make friends: CN 77%, US 30%
  • Online interactions reduce the time and attention I have for personal interactions: CN 51%, US 20%

Expanding the sexual universe

  • With the Internet I am more likely to access adult material: CN 65%, US 28%
  • I have made hot dates using text messages: CN 54%, US 20%
  • The Internet has broadened my sex life: CN 32%, US 11%

Compare this information to my post about Online Marketing Trends in China.

Tags: , , , ,

Related posts

Comments

4 Responses to “Online habits: China vs US”

  1. Bill on March 26th, 2008 12:19 am

    Sounds like the US kids have other distractions.

    It is important to know what they are doing. But it is more important to know what they are not doing because of lack of opportunities. And also, if the opportunities are available, how they will react to them.

  2. China website design on April 20th, 2008 8:46 am

    This is not suprising at all given the population density and cultural background. In China the only way to access non biased content is through the internet. Social circles in real life are very closed and it is hard to get out there and meet new people. Also many city people work long hours and their lives revolve around work… the internet is the medium of choice for many Chinese people

  3. Hoo on April 23rd, 2008 10:36 am

    great,i m a media planner,your writing will be great helpful for me.

  4. sunnykaa on June 16th, 2008 11:04 am

    AC-Baidu helps foreign business to do online and offline marketing in China. Our primary services are to help foreign business to run pay per click campaign on Baidu.com, which is the leading search engines in China, with more than 70% online search market share.
    =========================================

    - 70% people in China use Baidu for Internet search.
    - Baidu in China is what Google is in USA.

    - Baidu has similiar advertising programs as Google Adwords and Adsense.
    - These advertising programs work effectively in China.

    - Baidu’s advertising programs are NOT accessible for foreign business. (Read More)
    - AC-Baidu enables foreign business to access these advertising programs, to reach China market.
    ————————————————–
    AC-Baidu offers one-stop services for foreign business advertising in China, including:

    Pay per click (PPC) advertisements on China’s search engines
    Banner advertisements on China major online portals
    Targeting online advertisements for specific business segments.
    AC-Baidu also run offline marketing campaigns for foreign business in China. Our offline services include:

    Go-to-China marketing strategies
    Advertising on traditional media
    Find out how our team can help you reach China market. Contact us.
    ————————————————————–
    Following are some of our marketing and advertising services:

    Adsense in China
    Marketing in China
    PPC Campaign SEM in China
    Search Engine Marketing in China
    Advertise on Baidu
    Reach China Market
    China Market Survey
    Pay Per Click in China
    China Tradeshow Info
    Gateway to China
    =========================================
    AC-Baidu has offices in Silicon Valley, California, Massachusetts and China.

    Silicon Valley Office: 2953 Bunker Hill Lane, #400, Santa Clara, CA, 95054
    Support and sales hotline: 978-567-1931

Leave a Reply