Internet Marketing during Economic Crisis

Posted on May 20, 2009
Filed Under online marketing |

What to do with marketing budgets during the economic crisis? Cut? Shift? Stop? Scrutinize for sure in almost any case, and cuts in many cases. But totally stopped? That would be unwise. Because the economic crisis offers a chance: To re-think marketing strategy and to figure out what is of real value for your business and what is currently just done because it has always been done.

Internet Marketing is Performance Marketing

No matter if your business follows a sales- and conversion driven marketing approach, or for example as global brands often do, a brand marketing approach. The Internet offers possibilities to smartly communicate to your target group in a sophisticated and interactive way, far away from pure advertising language, and trustable and true for the recipient.

Online performance marketing offers the possibility to closely track all online marketing activities on a daily basis and have a clear overview where the budget is invested and how the response is.

A research (April 2009) from the European Interactive Advertising Association comes up with very similar conclusions. Advertisers say that they will shift marketing budget from offline to online channels.

Asked about which offline channel the budget for online marketing comes from, advertisers state that budget increase for Internet marketing is coming from TV, print and magazine budgets whereas less from DM and radio. This points to a possible focus shift towards media that attributes itself to performance-led targeting as advertisers look to maximise their ROI, reach and cost efficiencies.

Crisis Internet Marketing

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Comments

2 Responses to “Internet Marketing during Economic Crisis”

  1. Faizan on September 2nd, 2009 2:01 pm

    Hi, I found this post quite interesting I will try to use the tips in future.

  2. Nanowebtech on March 2nd, 2010 12:23 pm

    Hi,
    Interesting Post Your format tool bar graph is good..

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