Importance of BBS for Chinese Internet Users
Posted on January 21, 2008
Filed Under online marketing | 1 Comment
Read this great post about BBS in China. It is really surprising how heavily bulletin-board-systems (BBS) are used in China. Here are some excerpts of Gang Lu’s post:
- 80% of Chinese sites are running their own BBS and the total daily page view is over 1600 million and 10 million posts are published every day.
- In China around 36.3% users spend 1-3 hours on BBS, about 44.7% users spend 3-8 hours and even 15.1% users are on BBS for more than 8 hours a day. Over 60% of users will login at least 3 BBS more than 3 times each every week.
- More than 80% users are using BBS to search for the information of the product they plan to buy and 61.7% users are keen to ask other BBS users for opinion before make the purchase. 47.3% users have bought products directly from the BBS, which implies the BBS are also becoming an important form of e-business.
- The BBS users are more mature [than blog users], they are mainly at the age of 20 to 40, well-educated and with various professional background, and their contribution to all sorts of forums make BBS a valuable information source.
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Stefan is Managing Director of 3digitalminds Co., Ltd., a China Internet marketing agency and SEO company. He shares thoughts and experiences about online marketing in China, China SEO and Chinese PPC.Contact
Great data…
I am glad I stumbled upon your blog..
BBS is an unknown concept in the US…Powerful here…
Greetings from chilly Guangzhou….