Hongkong: Web overtakes TV for men

Posted on April 16, 2008
Filed Under online marketing |

Hong Kong’s men now spend more time on the internet than they do watching TV. Synovate’s latest ‘Media Atlas’ survey shows that men aged 15-64 spend 142 minutes online a day, compared with 137 minutes watching TV. It is the first time TV has been displaced as the most watched medium. Women, however, continue to favour television, watching 152 minutes compared with 107 minutes online.

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One Response to “Hongkong: Web overtakes TV for men”

  1. New View Media on April 20th, 2008 8:42 am

    I’m noticing similar trends in mainland China also…probably due to the tv being state run and content fairly awful on tv. However most Chinese that I know spend a large amount of time watching dvd movies which is not part of this…so if you take dvd into tv time it is probably larger than internet

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