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China search engine news: Google China with new approach, Baidu hires US engineers

Google China changes tactics to avoid ICP licence withdrawal

Google publicly declared its intention in March to move its Chinese-language Internet search operation in Hong Kong in hopes of bypassing censorship laws for companies that operate in mainland China, but the public showdown with the Chinese government never seemed destined for a happy ending. Google announced late Tuesday night that China will not renew its Internet Content Provider license–a key authorization scheduled to expire Wednesday–unless Google stops redirecting Google.cn visitors to Google.com.hk.

It seems unlikely that its newest strategy will past scrutiny either. Instead of automatically redirecting Google.cn users, Google has created a landing page at Google.cn “where users can conduct web search or continue to use Google.cn services like music and text translate, which we can provide locally without filtering,” Google said in a blog post. “This approach ensures we stay true to our commitment not to censor our results on Google.cn and gives users access to all of our services from one page.”

Read the full story here:  http://news.cnet.com/8301-30684_3-20009111-265.html

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Baidu to hire U.S. engineers to work in China

Baidu Inc, China’s leading search engine, will start hiring software engineers directly from the United States early next month, as it seeks to expand its technological capabilities and raise its global profile.

Baidu (BIDU.O) stands to be the biggest beneficiary in China’s search sector after Google Inc (GOOG.O) relocated its China servers to Hong Kong following a high-profile spat with Beijing over censorship and hacking.

Baidu would hire 30 mid-to senior-level software engineers from Silicon Valley at a job fair on July 10 to drive new technology projects, its first direct hiring from the United States, a Baidu spokesman told Reuters on Tuesday.

“Baidu believes that talent is the key to our success as a company, and we go where ever the best talent can be found, whether here in China or in Silicon Valley,” Zheng Bin, Baidu’s human resources director said in a statement to Reuters.

“As we develop more and more advanced search technologies, our need for world-class talent will only continue to increase.”

Baidu is a household name in China but not well known overseas. Baidu Japan, the firm’s venture into the Japanese search market, has been loss-making ever since its inception.

Read full article here: http://www.reuters.com/article/idUSTOE65S0332010062

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6 Comments  comments 

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    At one point in time or the other, all businesses change tactics to survive.

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