Baidu PPC
Posted on April 29, 2009
Filed Under online marketing | 1 Comment
Gordon Choi, SEM manager at alibaba.com, has a great article about Baidu’s new launch of its search marketing platform.
In short the relaunch, started on April 20th, now offers advanced account setup possibilities getting closer to Google’s account management standard:
- Renamed from Baidu Bidding (百度竞价) to Baidu Marketing (百度推广)
- Account structure: Account – Campaign – Ad Group – Keyword and Ad
- Daily budget setup
- Keyword matching
- Negative keyword settings
- Text ad rotation
- Geo targeting
- Day parting
- Keyword suggestion tool and bid estimator
- Bulk import and export
- IP exclusion
- Ad preview
Useful links:
Tags: baidu, keyword advertising, PPC, SEMRelated posts
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China Marketing Agency:
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Stefan is Managing Director of 3digitalminds Co., Ltd., a China Internet marketing agency and SEO company. He shares thoughts and experiences about online marketing in China, China SEO and Chinese PPC.Contact
I really liked your post comparing Google SERPs vs. Baidu SERPs (http://www.my-life-in-china.com/online-marketing/chinese-search-engines-comparing-baidu-and-google/) but it appears that Baidu has undergone some changes since that post. I was hoping you would be willing to write an updated comparison post. I would love to have it as a guest post on my blog if possible. Let me know.