Header and Meta Tag optimization

The header of a website is the first part that is visible to search engines and search engine users. They mostly transport technical data for the search engines or the browser. For the users of your website is it not so important as the header and the meta tags are not shown on the screen.

Parts of the header and meta tags

Title tag (importance: ++)
The title tag belongs to the header but is no meta tag. It will appear in the reverse bar of the browser and is also often used in the search engine result pages as the link to the respective website. Moreover, it will be shown if you choose to bookmark the webpage in your browser. Take a look at this website here, the title tag is Header and Meta Tag optimization. The title is placed between TITLE and /TITLE.

Meta description (importance: +)
The meta description tag is used to describe the content of this website. Years ago the search engines used it heavily, in the meantime it doesn’t have too much influence anymore, at least not with the big search engines. Smaller ones might still rely on the meta description tag. Still this tag should be used because sometimes it will be shown in the search engine result pages (SERPs), instead of the usual text snippets. So a good meta description is important to increase the click-rate for your webpage in the SERPs.

Meta keywords (importance: -)
Meta keywords have become more or less unimportant. You should evaluate carefully if your effort you put into meta keyword creation will pay off. They provide additional text for crawler-based search engines, but as these don’t have a relevant market share, meta keywords can be neglected.

Meta robots (importance: +-)
With the meta robots text you can exclude search engine spiders. It lets you specify that a particular page should NOT be indexed by the search engine. If you want your pages to be indexed, no special input is necessary, just leave the meta robots tag away in your source code.
Internet Webkatalog

No tag for this post.

Related posts