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Online Marketing Channels

There are different online marketing channels available and every channel has its own characteristics. Here you will find some answers, which channels you can use for online advertising, what are their pros and cons, their business models, which goals can you achieve with the respective online marketing channel?

Before selecting the right online marketing channel there are a some strategic questions to answer. Target group information should be available, the general marketing strategy should be considered and how digital advertising fits into there. Interaction and integration with other sales channels in a company should be looked at and the goals of the online marketing campaigns itself.

Online Marketing Channels:

Search engine marketing / keyword advertising / SEM
Search engine optimization / SEO
Affiliate marketing
E-mail marketing
Banner advertising
Blog marketing

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