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	<title>Online Marketing in China. SEO.</title>
	<link>http://www.my-life-in-china.com</link>
	<description>Internet Advertising. Web Design. Chinese SEO.</description>
	<lastBuildDate>Fri, 25 Jul 2008 10:04:12 +0000</lastBuildDate>
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		<title>Chinese web users pass 250 million</title>
		<description>The Chinese web population has grown to 253 million, having expanded by 91 million in the past 12 months.

The figures - which confirm China as the world’s biggest online market by number of users - were released by the China Internet Network Information Center. Around 214 million users have broadband ...</description>
		<link>http://www.my-life-in-china.com/online-marketing/chinese-web-users-pass-250-million/</link>
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		<title>Digital set to overtake newspapers in China</title>
		<description>Digital adspend in China will overtake both newspaper and outdoor advertising by the end of this year, with the gap set to widen in 2009, according to new figures from GroupM.

The media group’s ‘This year, next year’ forecast predicts that the combined spend for internet and other digital advertising (principally ...</description>
		<link>http://www.my-life-in-china.com/online-marketing/digital-set-to-overtake-newspapers-in-china/</link>
			</item>
	<item>
		<title>Is Search a Channel for Brand Building?</title>
		<description>Many conversion-driven businesses have long integrated search marketing and search engine optimization into their marketing mix. With great success as search engine marketing offers some big advantages for advertisers:

	Low divergence-losses, the searcher already knows what he wants. Desire doesn't need to be created, the user already has it. The result ...</description>
		<link>http://www.my-life-in-china.com/online-marketing/is-search-a-channel-for-brand-building/</link>
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		<title>Presentation at AmCham Taipei</title>
		<description>I gave a speech about Internet marketing in Asian countries at a luncheon organized by the American Chamber of Commerce Marketing &#38; Distribution Committee in Taipei, Taiwan. I talked about online marketing channels like search engine optimization (SEO), keyword advertising (SEM, PPC) and social media (blogs and online communities). In ...</description>
		<link>http://www.my-life-in-china.com/online-marketing/internet-marketing-taipei-taiwan-amcham/</link>
			</item>
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		<title>Social Media Use in Asia</title>
		<description>In Asian countries, social media is a very important parts of the online marketing mix and many brands use blogs and communities to create brand awareness. This post offers some numbers and reasons about the social media phenomenon.
What is social media?
Actually we just need to split the term into social ...</description>
		<link>http://www.my-life-in-china.com/online-marketing/social-media-use-in-asia/</link>
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		<title>How copying web content can backfire</title>
		<description>  Marc van der Chijs, co-founder of tudou.com, one of the largest video-sharing sites in China, made some interesting experiences with how copying website content can increase your knowledge about competitors:
We had no clue why, we had gotten a lot of traffic during the day from search engines and ...</description>
		<link>http://www.my-life-in-china.com/business/how-copying-web-content-can-backfire/</link>
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		<title>Online youth in China</title>
		<description>According to new  figures from the China Internet Network Information Center, there are 107m  internet users in China aged below 25, roughly half of the online population.  These users are ahead of the curve when it comes to social media and new  technology take-up. About 33% ...</description>
		<link>http://www.my-life-in-china.com/online-marketing/online-youth-in-china/</link>
			</item>
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		<title>Chinese demographics</title>
		<description>The Manager Magazin has some great figures about Chinese demographics. I summarized and translated them and added some own thoughts and conclusions. Although they are originally not directly connected to the Internet and online marketing, numbers like the following are always a good source to draw some interesting conclusions about ...</description>
		<link>http://www.my-life-in-china.com/online-marketing/chinese-demographics/</link>
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	<item>
		<title>China Domains for Sale</title>
		<description>Here are a few domains that I registered during the past years. I want to either sell them or pick one or two business cases to bring them alive if an investor can bring in some financial backing. The complete list is here. Anybody interested, contact me.

China Dating Domains
Domains for ...</description>
		<link>http://www.my-life-in-china.com/business/china-domains-for-sale/</link>
			</item>
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		<title>Urban Development in China</title>
		<description>Ok, doesn't seem to be a online marketing related topic at the first glimpse. But when it comes to the development of the Internet usage in China the development of cities is definitely a crucial part of Internet penetration in China. Actually, many reports about Internet demographics in China just ...</description>
		<link>http://www.my-life-in-china.com/online-marketing/urban-development-in-china/</link>
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