http://www.my-life-in-china.com China SEO. Internet Advertising. Web Design. Sun, 14 Feb 2010 08:51:23 +0000 http://backend.userland.com/rss092 en Here is an update on search engine market shares in Asia. Most numbers are based on 2009 figures. Didn't find anything about 2010 yet. If someone got input for 2010 or other sources as well, post a comment please, I will update the table. This time I tried to find ... http://www.my-life-in-china.com/online-marketing/asian-search-engine-market-shares-20092010/ Leading Chinese search engine Baidu, the Internet Society of China and the China Communications Standards Association have published a set of search engine marketing (SEM) regulations aimed at developing the sector as a reliable source of news and business. According to local reports, the Search Engine Marketing Standard and Regulation is ... http://www.my-life-in-china.com/online-marketing/baidu-helps-to-launch-sem-regulatory-guide/ Mouth-to-mouth recommendations have always been a strong medium of influence. But being placed online opens a new dimension to their influence: always available, easy to find, can be commented on, single opinions result in powerful and long-lasting discussions without knowing the outcome. Businesses and brands are no longer the ones that ... http://www.my-life-in-china.com/online-marketing/the-power-of-online-consumer-voices/ The Google chief executive, Eric Schmidt, has said the company had resolved its differences with the Chinese Government and agreed to take down contentious content from its search engine in China. Speaking to Media at the Cannes International Advertising Festival, Schmidt confirmed google.cn was back online. “Officially, what I can say ... http://www.my-life-in-china.com/online-marketing/google-ceo-responds-to-china-setback/ Two days before the 20th anniversary of the Tiananmen Square protests [which is on the 4th of June], mainland netizens have been blocked from using social networking sites including Twitter, Flickr, Hotmail and Microsoft's new search engine Bing. According to China sources, Twitter became inaccessible in the country at 5pm on ... http://www.my-life-in-china.com/online-marketing/china-blocks-social-media-ahead-of-tiananmen-anniversary/ What to do with marketing budgets during the economic crisis? Cut? Shift? Stop? Scrutinize for sure in almost any case, and cuts in many cases. But totally stopped? That would be unwise. Because the economic crisis offers a chance: To re-think marketing strategy and to figure out what is of ... http://www.my-life-in-china.com/online-marketing/internet-marketing-during-economic-crisis/ The effectiveness of banner ads should be measured through search behaviour as much as by click-through rates, a survey from iProspect has found. iProspect, a search-engine marketing agency under Isobar, studied the behaviour of visitors to ad-supported sites. It found that nearly as many netizens who click on banner ads will ... http://www.my-life-in-china.com/online-marketing/study-banner-ads-drive-search-behaviour/ Gordon Choi, SEM manager at alibaba.com, has a great article about Baidu's new launch of its search marketing platform. In short the relaunch, started on April 20th, now offers advanced account setup possibilities getting closer to Google's account management standard: Renamed from Baidu Bidding (百度竞价) to Baidu Marketing (百度推广) Account structure: Account – ... http://www.my-life-in-china.com/online-marketing/baidu-ppc/ Senior citizens in China's biggest cities are far more wired-up than previously thought, spending more on telecoms than they do on medical expenses, according to a new survey from Ogilvy. Among the findings of the report, which looked into the habits of over-60s in Shanghai and Beijing, showed that telecommunications ranks ... http://www.my-life-in-china.com/online-marketing/survey-chinas-silver-surfers-revealed/ "It is estimated that in Asia alone, more than 450 million internet users conduct 20 billion searches a month." (Source: digital media). Wow, that's a number. Let's take this statement to try to calculate what this means in terms of search engine marketing budgets in Asia: 1. To start with we need ... http://www.my-life-in-china.com/online-marketing/search-engine-marketing-sem-ppc-budgets-in-asia/