Baidu PPC
Gordon Choi, SEM manager at alibaba.com, has a great article about Baidu’s new launch of its search marketing platform.
In short the relaunch, started on April 20th, now offers advanced account setup possibilities getting closer to Google’s account management standard:
Renamed from Baidu Bidding (百度竞价) to Baidu Marketing (百度推广)
Account structure: Account – Campaign – Ad Group – [...]
Survey: China’s silver surfers revealed
Senior citizens in China’s biggest cities are far more wired-up than previously thought, spending more on telecoms than they do on medical expenses, according to a new survey from Ogilvy.
Among the findings of the report, which looked into the habits of over-60s in Shanghai and Beijing, showed that telecommunications ranks fourth after food, daily needs [...]
Search Engine Marketing (SEM, PPC) Budgets in Asia
“It is estimated that in Asia alone, more than 450 million internet users conduct 20 billion searches a month.” (Source: digital media).
Wow, that’s a number. Let’s take this statement to try to calculate what this means in terms of search engine marketing budgets in Asia:
1. To start with we need to set a few numbers. [...]
China SEO: Quality of Baidu Search Results
I have always written about the fact that Baidu has a different user group than Google, e.g. in this article: compare Baidu and Google. This is true for both SEO and SEM results. The basic difference between the two search engines is that Baidu has more uneducated users who live in rural areas and/or are [...]
Baidu SEO and Baidu PPC (Baidu Paid Search)
I wrote a post about Baidu advertising a while ago and also posted about experiences with Chinese SEO which resulted in an interesting discussion about Baidu SEO. Also, several contact requests raised questions of how to do SEO in Baidu. So, I suppose it’s time for another Baidu SEO post, repeat a few things, answer [...]
Search Engine Keyword Marketing in TV Spots and Outdoor Ads
I just wrote a post about how brand marketers can adopt search engine marketing. Now here comes a great example of cross-channel advertising. In Taiwan, there is an interesting development to observe: more and more TV spots show a search engine slot filled with keywords in the closing screen of the spot. In most cases [...]
China Search Engine: Chinese sites in Baidu backlash
Chinese portal Sohu.com and social networking sites including 51.com and Xiaonei have blocked Baidu from conducting searches of their sites.
According to reports, the companies are trying to protect website users who have created personal profiles and blogs. These profiles, many of which were created for private audiences, can be crawled by search engines and the [...]
E-Commerce in China: Alibaba, Ctrip, Taobao and others
Alibaba Group has merged two of its fastest-growing divisions, digital advertising exchange service Alimama and consumer-based auction platform Taobao.com.
In a statement, group chairman Jack Ma said consolidating the platforms’ operations will better attract sellers and provide consumers with more options, further advancing the Alibaba name brand.
The move comes after Alibaba posted stellar second-quarter earnings, which [...]
China advertising spend growth revised downward
Carat has released new global adspend forecasts for 2008 and 2009, revising China’s growth downwards by a percentage point for this year, and over two per cent next year.
According to the report, the downward revision this year, from 19.7 per cent to 18.2 per cent, is due to the impact of the May earthquake, and [...]
Digital spend in China enjoys accelerated growth
The Olympics has boosted Chinese online adspend by 73 per cent year on year in the second quarter.
Research by Analysys International shows that Chinese online spend rose to Rmb 2.8 billion (US$410 million), including Rmb 1.4 billion of display spend. Those figures followed a second-quarter financial report from Sohu, official internet partner of the Games, [...]
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Stefan is Managing Director of 3digitalminds Co., Ltd., a China Internet marketing agency and SEO company. He shares thoughts and experiences about online marketing in China, China SEO and Chinese PPC.Contact
