Hongkong: Web overtakes TV for men

Hong Kong’s men now spend more time on the internet than they do watching TV. Synovate’s latest ‘Media Atlas’ survey shows that men aged 15-64 spend 142 minutes online a day, compared with 137 minutes watching TV. It is the first time TV has been displaced as the most watched medium. Women, however, continue to […]

Search engine markets shares in Asia

Recent global market shares of search engines (I/2008, netapplications.com):

Broken down into Asian countries, Google’s markets share looks like this:

I did some research and compared the positions of the search engines in the following Asian markets. If available I added the rough percentages in market share, sometimes the available numbers vary really heavily. Total percentage per […]

Online marketing: Beer flow in Germany

Today comes a somewhat off-topic post about beer life in Germany. But as it is a nice stereotype used for an online marketing campaign by the German airline Lufthansa, I thought I have to do some promotion for my home country. Take a look and enjoy.

Yes! Beer is good for the skin, didn’t you know? […]

Online habits: China vs US

Here comes a follow-up to one of my previous posts about Chinese online behavior. JWT conducted a study called ‘Young digital mavens’ among young Internet users aged 16 to 25. The results are summarized here, a more extensive post can be found here.
Once again the results are just amazing how heavily the Chinese users are […]

Web Trend Map 2008 released

In this year’s publication of the Web Trend Map, the Information Architects chose a Tokyo-area train map style design of the global Internet landscape and it even comes with a great clickable online version. Besides you can download in A3 format and even order a A0 copy for 50 USD. You need to be quick […]

Monetize your Chinese Website with these contextual partner programs

You got a website in Chinese language and want to monetize it? Here are some content ads provider and contextual partner programs in China which can be used to monetize a Chinese website:

Google Adsense China: Type: partner program for text, banner or video ads. Simplified and traditional Chinese available, works the same as in any […]

Experiences with Chinese SEO and SEM

During several Chinese SEO pitches and SEO projects here in China I often came across the same imaginations about SEO again and again, no matter if giving a SEO presentation at Chinese or international companies.
Here are a few of my Chinese SEO experiences . Feel free to comment on that, I am interested in any […]

Importance of BBS for Chinese Internet Users

Read this great post about BBS in China. It is really surprising how heavily bulletin-board-systems (BBS) are used in China. Here are some excerpts of Gang Lu’s post:

80% of Chinese sites are running their own BBS and the total daily page view is over 1600 million and 10 million posts are published every day.
In China […]

China Internet Advertising Trends 2008

My personal view on trends I see for the Chinese Internet advertising in 2008:
Internet Advertising Trend No. 1:
Using the power of individual expression

It is no secret that users get tired about pure banner advertising more and more. But still banners are an important means to reach a mass of consumers. However, banners are just superficial […]

Chinese rely heavier on user-generated content than Americans

marketingcharts.com reports that Chinese consumers have dramatically surpassed Americans in adopting Web 2.0 behavior, relying heavily on social media for guidance in purchase decisions, according to data from Netpop.
The Chinese-consumer behavior data have broad implications for American companies intent on selling consumer goods in China, Netpop said.
Among the key findings of the report, “Netpop | […]

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