Chinese web users pass 250 million

The Chinese web population has grown to 253 million, having expanded by 91 million in the past 12 months.
The figures - which confirm China as the world’s biggest online market by number of users - were released by the China Internet Network Information Center. Around 214 million users have broadband access.
The report also shows that […]

Digital set to overtake newspapers in China

Digital adspend in China will overtake both newspaper and outdoor advertising by the end of this year, with the gap set to widen in 2009, according to new figures from GroupM.
The media group’s ‘This year, next year’ forecast predicts that the combined spend for internet and other digital advertising (principally mobile and LCD screens) will […]

Is Search a Channel for Brand Building?

Many conversion-driven businesses have long integrated search marketing and search engine optimization into their marketing mix. With great success as search engine marketing offers some big advantages for advertisers:

Low divergence-losses, the searcher already knows what he wants. Desire doesn’t need to be created, the user already has it. The result is that the budget can […]

Presentation at AmCham Taipei

I gave a speech about Internet marketing in Asian countries at a luncheon organized by the American Chamber of Commerce Marketing & Distribution Committee in Taipei, Taiwan. I talked about online marketing channels like search engine optimization (SEO), keyword advertising (SEM, PPC) and social media (blogs and online communities). In the following you can find […]

Social Media Use in Asia

In Asian countries, social media is a very important parts of the online marketing mix and many brands use blogs and communities to create brand awareness. This post offers some numbers and reasons about the social media phenomenon.
What is social media?
Actually we just need to split the term into social and media. Social stands for […]

Online youth in China

According to new figures from the China Internet Network Information Center, there are 107m internet users in China aged below 25, roughly half of the online population. These users are ahead of the curve when it comes to social media and new technology take-up. About 33% of young web users said […]

Chinese demographics

The Manager Magazin has some great figures about Chinese demographics. I summarized and translated them and added some own thoughts and conclusions. Although they are originally not directly connected to the Internet and online marketing, numbers like the following are always a good source to draw some interesting conclusions about online marketing (which you will […]

Urban Development in China

Ok, doesn’t seem to be a online marketing related topic at the first glimpse. But when it comes to the development of the Internet usage in China the development of cities is definitely a crucial part of Internet penetration in China. Actually, many reports about Internet demographics in China just focus on the Tier1 cities […]

Hongkong: Web overtakes TV for men

Hong Kong’s men now spend more time on the internet than they do watching TV. Synovate’s latest ‘Media Atlas’ survey shows that men aged 15-64 spend 142 minutes online a day, compared with 137 minutes watching TV. It is the first time TV has been displaced as the most watched medium. Women, however, continue to […]

Search engine markets shares in Asia

Recent global market shares of search engines (I/2008, netapplications.com):

Broken down into Asian countries, Google’s markets share looks like this:

I did some research and compared the positions of the search engines in the following Asian markets. If available I added the rough percentages in market share, sometimes the available numbers vary really heavily. Total percentage per […]

keep looking »