Usability of Chinese websites
Posted on October 9, 2007
Filed Under business, online marketing |
Mediaman China conducted a usability test for Chinese websites with a focus on financial and bank websites. The test took place in a usability test lab in Shanghai. The websites of three Chinese banks were tested (Industrial and Commercial bank of China, Bank of China, Hua Xia Bank) and two websites from German financial institutions (DWS Investments -German version translated into Chinese- and Dresdner Bank Privatkundenportal -German version only-) as well.
Some results are:
- Flashy bank websites are ok for Chinese users, but not too overflashed.
- A lot of information on the homepage is no problem.
- The color scheme of German sites is a little too conservative.
- Nice pictures from daily life create an atmosphere of trust.
The whole 58-page report is available upon request. Use this contact form to get a copy.
Tags: 3digitalminds, chinese website, finance, internet research, usability, user behaviorRelated posts
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About me
Stefan is Managing Director and Owner of 3digitalminds, a China Internet marketing agency for performance marketing and SEO Consulting. I report about online marketing in China, China SEO and Chinese PPC. Contact. -
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