How copying web content can backfire

Posted on May 22, 2008
Filed Under business | 1 Comment

Marc van der Chijs, co-founder of tudou.com, one of the largest video-sharing sites in China, made some interesting experiences with how copying website content can increase your knowledge about competitors:

We had no clue why, we had gotten a lot of traffic during the day from search engines and sites like hao123.com, but it was quite steady until our competitors copied our site. And then we realized what happened: they not only copied the design, but also our site measurement code that was embedded in the site. Thanks for giving us some insightful information on your traffic compared to ours, dear competitors!

Read the whole post here.

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