Baidu helps to launch SEM regulatory guide

Leading Chinese search engine Baidu, the Internet Society of China and the China Communications Standards Association have published a set of search engine marketing (SEM) regulations aimed at developing the sector as a reliable source of news and business.
According to local reports, the Search Engine Marketing Standard and Regulation is being circulated to drive out [...]

The power of online consumer voices

Mouth-to-mouth recommendations have always been a strong medium of influence. But being placed online opens a new dimension to their influence: always available, easy to find, can be commented on, single opinions result in powerful and long-lasting discussions without knowing the outcome.
Businesses and brands are no longer the ones that spread out the message. Consumers [...]

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