Baidu PPC

Gordon Choi, SEM manager at alibaba.com, has a great article about Baidu’s new launch of its search marketing platform.
In short the relaunch, started on April 20th, now offers advanced account setup possibilities getting closer to Google’s account management standard:

Renamed from Baidu Bidding (百度竞价) to Baidu Marketing (百度推广)
Account structure: Account – Campaign – Ad Group – [...]

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