Search Engine Keyword Marketing in TV Spots and Outdoor Ads

I just wrote a post about how brand marketers can adopt search engine marketing. Now here comes a great example of cross-channel advertising. In Taiwan, there is an interesting development to observe: more and more TV spots show a search engine slot filled with keywords in the closing screen of the spot. In most cases […]

China Search Engine: Chinese sites in Baidu backlash

Chinese portal Sohu.com and social networking sites including 51.com and Xiaonei have blocked Baidu from conducting searches of their sites.
According to reports, the companies are trying to protect website users who have created personal profiles and blogs. These profiles, many of which were created for private audiences, can be crawled by search engines and the […]

E-Commerce in China: Alibaba, Ctrip, Taobao and others

Alibaba Group has merged two of its fastest-growing divisions, digital advertising exchange service Alimama and consumer-based auction platform Taobao.com.
In a statement, group chairman Jack Ma said consolidating the platforms’ operations will better attract sellers and provide consumers with more options, further advancing the Alibaba name brand.
The move comes after Alibaba posted stellar second-quarter earnings, which […]